{"id":77052,"date":"2015-07-13T10:51:47","date_gmt":"2015-07-13T10:51:47","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=77052"},"modified":"2015-07-28T14:42:46","modified_gmt":"2015-07-28T14:42:46","slug":"how-brands-served-up-wimbledon-action-on-twitter","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/how-brands-served-up-wimbledon-action-on-twitter\/","title":{"rendered":"How brands served up Wimbledon action on Twitter"},"content":{"rendered":"

Novak Djokovic and Serena Willaims emerged this year’s Wimbledon champions but brands, big and small, took the cup when it came to moving all the tennis action online. According to Twitter, there were more than six million Tweets sent over the course of the Wimbledon fortnight. One million of them were from the Djokovic vs. Roger Federer match. While tennis fans were undoubtedly tweeting live updates, marketers successfully used the digital platform to push their message out.<\/p>\n

Here is a look at how some brands served up Wimbledon on Twitter:<\/p>\n

\n

Spotted at Dover this morning… pic.twitter.com\/3RCTQp7mdl<\/a><\/p>\n

\u2014 Paddy Power (@paddypower) July 2, 2015<\/a><\/p><\/blockquote>\n

 <\/p>\n

\n

Come rain or shine Robinsons has been on centre court since 1935 #Wimbledon2014<\/a> pic.twitter.com\/ltFNw8x8fY<\/a><\/p>\n

\u2014 Robinsons (@DrinkRobinsons) June 28, 2014<\/a><\/p><\/blockquote>\n

 <\/p>\n

 <\/p>\n

\n

Well that wasn’t the #Wimbledon<\/a> result we were looking for! Murray might be out but checking your balls is in<\/p>\n

 <\/p>\n

\n

Each breathtaking moment combines to create the perfect Wimbledon final. #herestoperfection<\/a> https:\/\/t.co\/zdlUn4FbXs<\/a><\/p>\n

\u2014 StellaArtoisUK (@StellaArtoisUK) July 12, 2015<\/a><\/p><\/blockquote>\n<\/blockquote>\n

\n

He’ll be back, #Wimbledon<\/a>. #SmashtheSilence<\/a> pic.twitter.com\/Mgy0w3KxHY<\/a><\/p>\n

\u2014 adidas tennis (@adidastennis) July 2, 2014<\/a><\/p><\/blockquote>\n

\n

That feeling when your favourite wins (or your friend turns up with the ice creams) #Wimbledon<\/a> #wimblewatch<\/a> pic.twitter.com\/QKdyLSWSfp<\/a><\/p>\n

\u2014 evian (@evianwater) July 12, 2015<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Novak Djokovic and Serena Willaims emerged this year’s Wimbledon champions but brands, big and small, took the cup when it came to moving all the tennis action online. According to Twitter, there were more than …<\/p>\n","protected":false},"author":322,"featured_media":78027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1449],"tags":[3235,3755,6651,7117,7118,7119],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/77052"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=77052"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/77052\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/78027"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=77052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=77052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=77052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}