‘There will be more video content on my blog. I\u2019ve seen a lot more bloggers moving onto YouTube’ said\u00a0Paula Holmes, author of a popular lifestyle blog,\u00a0The LDN Diaries. Many bloggers we interview here on our blog say exactly the same thing when we ask them about their immediate plans – \u00a0YouTube and contending video platforms are the way for anyone\u00a0who wants to get through to the 18-34 year old\u00a0millennial consumers.<\/p>\n
According to Google, there are more people on YouTube than ever before. The company disclosed that the number of visitors on its video site was up a whopping 60% year-on-year while its mobile watch-time has more than doubled from a year ago. Not surprisingly then the number of advertisers on the platform have spiralled, up by 40% in the past year alone. And like YouTube, other video sharing platforms, be it Instagram video, Vimeo or the more recent Periscope, are reaping the benefits of their ability to show rather than tell stories on social and mobile platforms.<\/p>\n
For PRs this pushes video to the forefont of the marketing channel mix. Whether it is a teaser campaign, an announcement or a crisis they are responding to, communicating on a social video platform is no longer supplementary but a necessity.<\/p>\n
Below are a few examples of how individuals and brands world over have relied on YouTube and video platforms to do the PR for them<\/p>\n
Crisis Comms<\/strong><\/span><\/p>\n A day after a plane operated by its Germanwings unit crashed into the French alps killing all 150 people on-board, the chief executive of Lufthansa, Carsten Spohr,\u00a0used YouTube to address and respond to the situation:<\/p>\n