{"id":78694,"date":"2015-08-05T10:49:05","date_gmt":"2015-08-05T10:49:05","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=78694"},"modified":"2015-08-05T10:59:56","modified_gmt":"2015-08-05T10:59:56","slug":"tubestrike-a-lesson-in-real-time-marketing-for-brands","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/tubestrike-a-lesson-in-real-time-marketing-for-brands\/","title":{"rendered":"#TubeStrike: a lesson in real time marketing for brands"},"content":{"rendered":"<p><strong>A fresh 24-hour Tube strike that starts at 6:30pm this evening is the cause of much angst among the millions of commuters in London who have taken to social media to vent their anger and frustration on social media. But in marketing terms, the #TubeStrike serves as\u00a0a brilliant example of how companies, big and small, have become adept at responding to situations real time to get maximum visibility for their brand on trending topics.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Below are some of the ways brands are using social media for a PR push that works to their advantage:<\/strong><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Free yourself and your team from the <a href=\"https:\/\/twitter.com\/hashtag\/tubestrike?src=hash\">#tubestrike<\/a> with 21st century team collaboration ? <a href=\"http:\/\/t.co\/NP9PqnjoZx\">http:\/\/t.co\/NP9PqnjoZx<\/a> <a href=\"http:\/\/t.co\/ljZ7c7oucv\">pic.twitter.com\/ljZ7c7oucv<\/a><\/p>\n<p>\u2014 Circuit (@CircuitHQ) <a href=\"https:\/\/twitter.com\/CircuitHQ\/status\/628558433957072896\">August 4, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nAffected by the <a href=\"https:\/\/twitter.com\/hashtag\/tubestrike?src=hash\">#tubestrike<\/a>? Tomorrow is a great day to try the 10,000 step challenge! Info: <a href=\"http:\/\/t.co\/4GdUvSu9ba\">http:\/\/t.co\/4GdUvSu9ba<\/a> <a href=\"https:\/\/t.co\/ME1z8E8RsJ\">https:\/\/t.co\/ME1z8E8RsJ<\/a> \u2014 NHS Choices (@NHSChoices) <a href=\"https:\/\/twitter.com\/NHSChoices\/status\/628868729506557952\">August 5, 2015<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">It&#8217;s not all bad news&#8230; Tweet <a href=\"https:\/\/twitter.com\/PizzaBuzzUK\">@PizzaBuzzUK<\/a> using the <a href=\"https:\/\/twitter.com\/hashtag\/tubestrike?src=hash\">#tubestrike<\/a> hashtag &amp; get 50% off! Valid today and tomorrow. <a href=\"http:\/\/t.co\/SmcFinYgnb\">pic.twitter.com\/SmcFinYgnb<\/a><\/p>\n<p>\u2014 Foodism (@FoodismUK) <a href=\"https:\/\/twitter.com\/FoodismUK\/status\/628863446893862912\">August 5, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nAnother <a href=\"https:\/\/twitter.com\/hashtag\/tubestrike?src=hash\">#tubestrike<\/a> on the horizon. Best get packing for <a href=\"https:\/\/twitter.com\/hashtag\/Wales?src=hash\">#Wales<\/a> <a href=\"http:\/\/t.co\/83UB04Wcen\">pic.twitter.com\/83UB04Wcen<\/a> \u2014 Welsh Rarebits (@Rarebits) <a href=\"https:\/\/twitter.com\/Rarebits\/status\/628212477982076928\">August 3, 2015<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Something about a <a href=\"https:\/\/twitter.com\/hashtag\/tubestrike?src=hash\">#tubestrike<\/a>? <a href=\"https:\/\/twitter.com\/hashtag\/SailOn?src=hash\">#SailOn<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Eilean?src=hash\">#Eilean<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/MustoSolutions?src=hash\">#MustoSolutions<\/a> <a href=\"http:\/\/t.co\/CXMr7HORb8\">pic.twitter.com\/CXMr7HORb8<\/a><\/p>\n<p>\u2014 Musto Clothing (@MUSTOclothing) <a href=\"https:\/\/twitter.com\/MUSTOclothing\/status\/628868850470256640\">August 5, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\n<a href=\"https:\/\/twitter.com\/hashtag\/tubestrike?src=hash\">#tubestrike<\/a> worries? No bother, get yourself one of these&#8230;.Team Lovetts are loving life on the water! <a href=\"http:\/\/t.co\/1WkQveu6xC\">pic.twitter.com\/1WkQveu6xC<\/a> \u2014 Lovett (@LovettSalesLet) <a href=\"https:\/\/twitter.com\/LovettSalesLet\/status\/628869242826420224\">August 5, 2015<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><em>Featured Image:\u00a0Courtesy of <a href=\"https:\/\/www.flickr.com\/photos\/cgpgrey\/5050754185\/in\/photolist-8GjrfH-8GjiKK-vLxAbQ-8GjnbZ-uQgMdM-8txD7-nqH8AD-6eVGsw-8Gnpx1-8GfWYV-8GfWbt-8Gj5Gw-8Gjb4J-8Gjg5H-8Gnvjb-8GnswL-8Gg5qH-2ZXbfp-2Tv1p8-4qghKp-8QqPis-6v5Vwz-8Gg2iz-GnL8t-6v5VCv-8fdo4b-9EEceY-6vexB8-vxbMuE-31fk2P-b1Sa3V-8QaVRd-8txD4-4GWyz2-8txD5-8vPW4-31fkhz-4Botwn-8SqBcx-8GfXLX-6vmBvi-jSeir8-MSxky-8vPW3-8Gg4Jc-3zipE-8QARAC-8QxMEx-dEB6iB-jMrRHY\" target=\"_blank\">CGP<\/a> Grey on Flickr<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A fresh 24-hour Tube strike that starts at 6:30pm this evening is the cause of much angst among the millions of commuters in London who have taken to social media to vent their anger and &#8230;<\/p>\n","protected":false},"author":322,"featured_media":78749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3725],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/78694"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=78694"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/78694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/78749"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=78694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=78694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=78694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}