{"id":78807,"date":"2015-08-07T11:23:20","date_gmt":"2015-08-07T11:23:20","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=78807"},"modified":"2016-11-07T11:39:31","modified_gmt":"2016-11-07T11:39:31","slug":"the-press-release-formula","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/the-press-release-formula\/","title":{"rendered":"The Press Release Formula"},"content":{"rendered":"<p>The press release is far from dead. Despite the real-time nature of modern media, well-written, well-designed, well-targeted releases can have a greater impact than ever.<\/p>\n<p>Our latest <a title=\"Get the guide\" href=\"http:\/\/app.insight.cision.com\/e\/er?utm_campaign=CUK_0815_LG_PressReleaseFormula_Prospects&amp;utm_medium=email&amp;utm_source=Eloqua&amp;s=1386&amp;lid=5476&amp;elq=945e20931e1a41f3b7bec67ede17dfb9&amp;elqaid=3342&amp;elqat=1&amp;elqTrackId=a7a2db3aa3a04df2b823fc93ef901b05\" target=\"_blank\"><b>white paper<\/b><\/a> breaks down the anatomy of a press release, giving you a step-by-step understanding of the key points every press release must address. This is followed by advice from the PR Coach, Debbie Leven to make sure every section of your copy is pitch-perfect.<\/p>\n<p><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2015\/08\/Anatomy-of-a-press-release.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-78808\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2015\/08\/Anatomy-of-a-press-release.png\" alt=\"Anatomy of a press release\" width=\"1300\" height=\"843\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2015\/08\/Anatomy-of-a-press-release.png 1300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2015\/08\/Anatomy-of-a-press-release-768x498.png 768w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2015\/08\/Anatomy-of-a-press-release-500x324.png 500w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>With this white paper you will get:<\/p>\n<ul>\n<li>A visual breakdown of the key elements of a press release<\/li>\n<li>A detailed look at what every paragraph of a press release must entail<\/li>\n<li>Expert tips on the dos and don\u2019ts of press release writing<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Download our <a href=\"https:\/\/www.vuelio.com\/uk\/pr-white-papers\/the-press-release-formula\/\"><span style=\"text-decoration: underline;\"><b>white paper<\/b><\/span> <\/a>and make sure your press releases work as hard as they can to tell your story.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The press release is far from dead. Despite the real-time nature of modern media, well-written, well-designed, well-targeted releases can have a greater impact than ever. Our latest white paper breaks down the anatomy of a &#8230;<\/p>\n","protected":false},"author":322,"featured_media":78812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,3725],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/78807"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=78807"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/78807\/revisions"}],"predecessor-version":[{"id":94436,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/78807\/revisions\/94436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/78812"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=78807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=78807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=78807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}