{"id":78888,"date":"2015-08-11T11:11:35","date_gmt":"2015-08-11T11:11:35","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=78888"},"modified":"2015-08-11T11:15:32","modified_gmt":"2015-08-11T11:15:32","slug":"summertime-and-the-pitching-is-easy-for-prs","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/summertime-and-the-pitching-is-easy-for-prs\/","title":{"rendered":"Summertime and the pitching is easy for PRs"},"content":{"rendered":"<p>Summertime and the pitching is easy.<\/p>\n<p>With the kids out of school and families jetting off for the summer, you\u2019d be forgiven for thinking August would be a slow month in <span class=\"il\">PR<\/span>. But when the sun shines, so does the opportunity to win more coverage.<\/p>\n<p>A freelance journalist once told me that the \u201cslower\u201d summer months were his most lucrative as newsdesks struggled to fill column inches normally fought over by byline-hungry journalists and PRs.<\/p>\n<p>He told me, instead of actively pitching articles he would actually receive calls from editors begging for stories. As such, a held any weaker story ideas back for the summer months when they would be easier to sell.<\/p>\n<p>During the summer months, the demand for news doesn\u2019t decline but the number of people who produce it do. This creates an opportunity for those willing to pick-up the slack to fill the gap.<\/p>\n<p>Could you do more to take advantage of a slow news period and win more media coverage while the sun is shining?<\/p>\n<p><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2015\/06\/Monday-PR-Club.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76719\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2015\/06\/Monday-PR-Club.png\" alt=\"Monday PR Club\" width=\"659\" height=\"200\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2015\/06\/Monday-PR-Club.png 659w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2015\/06\/Monday-PR-Club-450x137.png 450w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2015\/06\/Monday-PR-Club-500x152.png 500w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/a><\/p>\n<p><span style=\"font-size: 8pt;\"><em>Photo Courtesy of\u00a0<a class=\"owner-name truncate\" title=\"Go to Tanel Teemusk's photostream\" href=\"https:\/\/www.flickr.com\/photos\/tanelteemusk\/\" data-track=\"attributionNameClick\" data-rapid_p=\"35\">Tanel Teemusk<\/a>\u00a0on Flickr<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summertime and the pitching is easy. With the kids out of school and families jetting off for the summer, you\u2019d be forgiven for thinking August would be a slow month in PR. But when the &#8230;<\/p>\n","protected":false},"author":423,"featured_media":78892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3725,3729],"tags":[138],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/78888"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=78888"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/78888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/78892"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=78888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=78888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=78888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}