{"id":80231,"date":"2015-09-11T13:25:54","date_gmt":"2015-09-11T13:25:54","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=80231"},"modified":"2015-09-11T13:29:07","modified_gmt":"2015-09-11T13:29:07","slug":"what-we-can-learn-from-the-kardashians-on-instagram","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/what-we-can-learn-from-the-kardashians-on-instagram\/","title":{"rendered":"What we can learn from the Kardashians on Instagram"},"content":{"rendered":"<p>Apart from getting a selfie right, there are\u00a0a some\u00a0valuable lessons that we can learn from the\u00a0way the Kardashian family use Instagram to further their brand franchise. \u00a0According to a new <span style=\"text-decoration: underline;\"><a href=\"http:\/\/get.simplymeasured.com\/2015-09-instagram-influencer-em.html?utm_source=mkto&amp;utm_medium=email&amp;utm_term=button&amp;utm_content=email1&amp;utm_campaign=ig-influencer-2015-09-08-nurture&amp;mkt_tok=3RkMMJWWfF9wsRojvKzLZKXonjHpfsX67%2BgkWKK3lMI%2F0ER3fOvrPUfGjI4GTstlI%2BSLDwEYGJlv6SgFQrDEMal41bgNWRM%3D#i.1rhxua16nsd89s\" target=\"_blank\">Instagram Influencer Report by Simply Measured<\/a><\/span> that looks at the engagement activity of the 77 most followed people on Instagram, the sisters &#8211; Kim Kardashian (at #1), followed by Kylie Jenner, Khloe Kardashian, Kendall Jenner and Kourtney Kardashian ranked among the top 20 influencers on the photo-sharing platform. Mum Kris Jenner also made it to the list though coming in later at #37. &#8216;<\/p>\n<p><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2015\/09\/List.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-80239\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2015\/09\/List.png\" alt=\"List\" width=\"626\" height=\"712\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2015\/09\/List.png 626w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2015\/09\/List-500x569.png 500w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/a><\/p>\n<p>So what make&#8217;s this family&#8217;s photos\u00a0stand out from the 70 million others posted each day?\u00a0The report from Simply Measured lists the following tactics that work for them which (where applicable) can serve as a good benchmark for people and brands to learn a thing or two from:<\/p>\n<p><strong>1. Showing Skin<\/strong><\/p>\n<p>&#8216;Kim Kardashian West has not been shy about nudity on\u00a0Instagram whether it\u2019s scantily clad pregnancy selfies or revealing\u00a0cleavage, all in the name of celebrating the female form and her\u00a0baby-on-board.&#8217;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"4\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/instagram.com\/p\/7GrWDMOS_3\/\" target=\"_top\">September issue of @interviewmag face timing with @mertalas #InterviewGang<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A photo posted by Kim Kardashian West (@kimkardashian) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2015-09-01T22:13:28+00:00\">Sep 1, 2015 at 3:13pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script>\u00a0 <strong>2. Family First<\/strong> &#8216;All members of the Kardashian clan understand that, for\u00a0them, family is more than blood&#8211;it\u2019s brand. By squadding up\u00a0and taking lots of selfies together, they generate buzz for all\u00a0their business enterprises.&#8217;\u00a0<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"4\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/instagram.com\/p\/6G9KQhOS0b\/\" target=\"_top\">Happy Birthday Ky!!! We \u2764\ufe0f U!!!<\/a> A photo posted by Kim Kardashian West (@kimkardashian) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2015-08-08T04:17:45+00:00\">Aug 7, 2015 at 9:17pm PDT<\/time>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><\/p>\n<p><strong>3. Cross-Promote<\/strong><\/p>\n<p>&#8216;Kylie and Khloe often post playful DubSmash videos on\u00a0Instagram. Kylie has been known to Instagram a Snapchat video\u00a0(she also has a lively presence on that network). Whether Kylie or\u00a0Khloe has an official business relationship with either DubSmash\u00a0or Snapchat is unknown, but the tactic works.&#8217;<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"4\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/instagram.com\/p\/1XXtHVhRji\/\" target=\"_top\">Zaym zaaaddddyyyyy ?<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A video posted by Khlo\u00e9 (@khloekardashian) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2015-04-12T06:40:35+00:00\">Apr 11, 2015 at 11:40pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><strong>4. Be &#8216;Real&#8217;<\/strong> &#8216;What the reality stars on this list have in common is how well\u00a0they broadcast an image of being \u201creal\u201d to their Instagram\u00a0followers, making people feel like they\u2019re a part of the inner\u00a0circle. Whether gym shots or pre-work selfies, it\u2019s obviously\u00a0working.&#8217;\u00a0<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"4\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50% 0; text-align: center; width: 100%;\"><\/div>\n<p><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/instagram.com\/p\/18eELBjow6\/\" target=\"_top\">??<\/a> A photo posted by Kendall Jenner (@kendalljenner) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2015-04-26T16:28:03+00:00\">Apr 26, 2015 at 9:28am PDT<\/time>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Hey we know &#8216;showing skin&#8217; or huddling the senior management together for a selfie is\u00a0not the conventional or preferred route for most brands. But what we can take away from this is that Instagram is a great way to show and tell. Backstage pictures with the stars, behind-the-scenes of a photo shoot, a selfie to promote an upcoming interview are all fun and interesting ways to make the most of campaigns, events and opportunities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apart from getting a selfie right, there are\u00a0a some\u00a0valuable lessons that we can learn from the\u00a0way the Kardashian family use Instagram to further their brand franchise. \u00a0According to a new Instagram Influencer Report by Simply &#8230;<\/p>\n","protected":false},"author":322,"featured_media":80237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1449],"tags":[7181,7182,7183,7184,7185,731,7179,7180],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/80231"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=80231"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/80231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/80237"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=80231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=80231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=80231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}