{"id":80528,"date":"2015-09-17T11:07:09","date_gmt":"2015-09-17T11:07:09","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=80528"},"modified":"2015-09-17T11:38:35","modified_gmt":"2015-09-17T11:38:35","slug":"brands-strut-their-stuff-on-social-media-in-time-for-london-fashion-week","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/brands-strut-their-stuff-on-social-media-in-time-for-london-fashion-week\/","title":{"rendered":"Brands strut their stuff on social media in time for London Fashion Week"},"content":{"rendered":"<p><b>The spotlight is on London as it readies to host\u00a0the London Fashion Week Spring\/Summer Collection from tomorrow. If you (like us) are not part of the front row #fashpack, don&#8217;t despair &#8211; social media is brimming with all the action, some hot off the runways and others just making the most of the hashtag that&#8217;s hot.\u00a0<\/b><\/p>\n<p><strong>Topshop<\/strong><\/p>\n<p>Topshop will be live streaming its show to\u00a0let users worldwide be in on every look\u00a0The high-street fashion retailer has also teamed up with Pinterest on the launch of a new feature, Pinterest Palettes, by showsing emerging colour palettes from the SS16 fashion week\u00a0and making them shoppable.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Ready for <a href=\"https:\/\/twitter.com\/hashtag\/LFW?src=hash\">#LFW<\/a> SS16? We&#8217;re giving you the low down on all the latest looks, as they happen <a href=\"http:\/\/t.co\/NRufnLNyWx\">http:\/\/t.co\/NRufnLNyWx<\/a> <a href=\"http:\/\/t.co\/4VDA9IGVyN\">pic.twitter.com\/4VDA9IGVyN<\/a><\/p>\n<p>\u2014 Topshop (@Topshop) <a href=\"https:\/\/twitter.com\/Topshop\/status\/644129899054149633\">September 16, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><strong>Sunglass Hut <\/strong><\/p>\n<p>Sunglass Hut is the principal\u00a0sponsor of the London Fashion Week, taking over from\u00a0Vodafone,\u00a0after signing a three-year deal earlier this year. The company has got social media covered with live tweets, promos and giveaways. It\u00a0will also be showcasing\u00a0realtime content straight from the catwalk that will be\u00a0streamed live\u00a0across three flagships stores in London. <\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Soho&#8217;s calling. The new home to London Fashion Week <a href=\"https:\/\/twitter.com\/hashtag\/LFW?src=hash\">#LFW<\/a> <a href=\"https:\/\/t.co\/loHmEAVTW3\">https:\/\/t.co\/loHmEAVTW3<\/a> <a href=\"http:\/\/t.co\/6bVT1jymAa\">pic.twitter.com\/6bVT1jymAa<\/a> \u2014 London Fashion Week (@LondonFashionWk) <a href=\"https:\/\/twitter.com\/LondonFashionWk\/status\/643449683629707264\">September 14, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>Burberry &amp; Apple Music<\/strong><\/p>\n<p>Iconic fashion brand Burberry is always a step ahead of others when it comes to fashion as well as fashion technology. Last year it was the first to launch the Twitter Buy button that allowed users to buy the collection straight off the runways of the\u00a0London Fashion Week and this time around it is also the first designer label to\u00a0launch a channel on Apple Music.\u00a0Burberry&#8217;s channel will feature a set of\u00a0live performance videos filmed directly from its shows &#8211; tune in.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Follow <a href=\"https:\/\/twitter.com\/Burberry\">@Burberry<\/a> on <a href=\"https:\/\/twitter.com\/AppleMusic\">@AppleMusic<\/a> as we celebrate emerging and established British musicians <a href=\"http:\/\/t.co\/ztj51rtx0n\">http:\/\/t.co\/ztj51rtx0n<\/a> <a href=\"http:\/\/t.co\/viMyNrHubG\">pic.twitter.com\/viMyNrHubG<\/a><\/p>\n<p>\u2014 Burberry (@Burberry) <a href=\"https:\/\/twitter.com\/Burberry\/status\/643837586700529664\">September 15, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>\u00a0 <strong>Alpro<\/strong><\/p>\n<p>Alpro, the &#8216;alternative to dairy&#8217; food company, has signed up\u00a0as an &#8216;official supplier&#8217; of the London Fashion Week\u00a0 <\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Check out <a href=\"https:\/\/twitter.com\/palmer_harding\">@Palmer_Harding<\/a>\u2019s Blank Canvas creations for <a href=\"https:\/\/twitter.com\/hashtag\/LFW?src=hash\">#LFW<\/a> and get inspired to beautify your breakfast\u2026 <a href=\"http:\/\/t.co\/0CwB82Kni2\">pic.twitter.com\/0CwB82Kni2<\/a> \u2014 Alpro UK (@Alpro_UK) <a href=\"https:\/\/twitter.com\/Alpro_UK\/status\/641519069099913216\">September 9, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Meanwhile, other brands such as H&amp;M, The Dorchester, M&amp;S etc\u00a0are using the popular London Fashion Week hashtag to get in on\u00a0the buzz:<\/p>\n<p><strong>Selfridges<\/strong><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>4 accessories to get you photographed at Fashion Week: NO 3 <a href=\"https:\/\/twitter.com\/Moschino\">@Moschino<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/LFW?src=hash\">#LFW<\/a> <a href=\"http:\/\/t.co\/EHvyNXqJzC\">pic.twitter.com\/EHvyNXqJzC<\/a> \u2014 Selfridges.com (@Selfridges) <a href=\"https:\/\/twitter.com\/Selfridges\/status\/644224338326110208\">September 16, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><strong>H&amp;M<\/strong> <\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>We&#8217;re counting down to <a href=\"https:\/\/twitter.com\/hashtag\/LFW?src=hash\">#LFW<\/a>! Get set for some exciting <a href=\"https:\/\/twitter.com\/hashtag\/BTS?src=hash\">#BTS<\/a> action and inspiration coming your way <a href=\"https:\/\/twitter.com\/hashtag\/HMxLFWTheDaily?src=hash\">#HMxLFWTheDaily<\/a> <a href=\"http:\/\/t.co\/Rdt4U315xP\">pic.twitter.com\/Rdt4U315xP<\/a> \u2014 H&amp;M United Kingdom (@hmunitedkingdom) <a href=\"https:\/\/twitter.com\/hmunitedkingdom\/status\/644209146338873344\">September 16, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><strong>Lazy Chief<\/strong><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>London fashion week hits Lazy Chief&#8217;s Brewer Street home tomorrow. We&#8217;ll all be wearing these SS16. <a href=\"https:\/\/twitter.com\/hashtag\/lfw?src=hash\">#lfw<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/animation?src=hash\">#animation<\/a> <a href=\"http:\/\/t.co\/CkGfQkKGtS\">pic.twitter.com\/CkGfQkKGtS<\/a> \u2014 Lazy Chief (@LazyChiefTweets) <a href=\"https:\/\/twitter.com\/LazyChiefTweets\/status\/644461135517876224\">September 17, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><strong>Sister<\/strong> <\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p><a href=\"https:\/\/twitter.com\/hashtag\/LFW?src=hash\">#LFW<\/a> ready: new hair courtesy of <a href=\"https:\/\/twitter.com\/drybylondon\">@drybylondon<\/a>. Book now for a <a href=\"https:\/\/twitter.com\/hashtag\/RSFD15?src=hash\">#RSFD15<\/a> consultation tomorrow <a href=\"http:\/\/t.co\/64FZyd3kHd\">http:\/\/t.co\/64FZyd3kHd<\/a> <a href=\"http:\/\/t.co\/RKEjscKktf\">pic.twitter.com\/RKEjscKktf<\/a> \u2014 Sister (@Sisteris) <a href=\"https:\/\/twitter.com\/Sisteris\/status\/643787542958096384\">September 15, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><strong>M&amp;S<\/strong><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/hashtag\/LFW?src=hash\">#LFW<\/a> is around the corner. Time to take a look at our London Street Style <a href=\"https:\/\/twitter.com\/pinterestUK\">@PinterestUK<\/a> board &gt; <a href=\"http:\/\/t.co\/IFHKIz4Weh\">http:\/\/t.co\/IFHKIz4Weh<\/a> <a href=\"http:\/\/t.co\/SoBVCNy6XS\">pic.twitter.com\/SoBVCNy6XS<\/a><\/p>\n<p>\u2014 M&amp;S (@marksandspencer) <a href=\"https:\/\/twitter.com\/marksandspencer\/status\/642691657083650048\">September 12, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><strong>The Dorchester<\/strong><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Attending <a href=\"https:\/\/twitter.com\/hashtag\/LondonFashionWeek?src=hash\">#LondonFashionWeek<\/a>? Why not pop in for a luxury manicure and blow-dry <a href=\"https:\/\/twitter.com\/TheDorchester\">@TheDorchester<\/a> first? <a href=\"https:\/\/twitter.com\/hashtag\/DCMoments?src=hash\">#DCMoments<\/a> <a href=\"http:\/\/t.co\/46rf3cEdQj\">pic.twitter.com\/46rf3cEdQj<\/a><\/p>\n<p>\u2014 The Dorchester (@TheDorchester) <a href=\"https:\/\/twitter.com\/TheDorchester\/status\/643772631263674368\">September 15, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><strong>The Roof Gardens<\/strong> <\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>We&#8217;re celebrating London Fashion Week! Retweet to win yourself some free tickets for tomorrow evenings show and party! <a href=\"https:\/\/twitter.com\/hashtag\/londonfashionweek?src=hash\">#londonfashionweek<\/a> \u2014 The Roof Gardens (@TheRoofGardens) <a href=\"https:\/\/twitter.com\/TheRoofGardens\/status\/644458385543405568\">September 17, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><strong>Mac Cosmetics<\/strong><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>We&#8217;ve arrived, <a href=\"https:\/\/twitter.com\/hashtag\/LFW?src=hash\">#LFW<\/a>! <a href=\"https:\/\/twitter.com\/hashtag\/MACcarnaby?src=hash\">#MACcarnaby<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/MACbackstage?src=hash\">#MACbackstage<\/a> <a href=\"http:\/\/t.co\/ym9LkkHcUt\">pic.twitter.com\/ym9LkkHcUt<\/a><\/p>\n<p>\u2014 MACcosmetics (@MACcosmetics) <a href=\"https:\/\/twitter.com\/MACcosmetics\/status\/644464684364533760\">September 17, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>And finally, a video from the official <strong>London Fashion Week Twitter<\/strong> handle: <\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>1 day to go <a href=\"https:\/\/twitter.com\/hashtag\/LFW?src=hash\">#LFW<\/a> <a href=\"http:\/\/t.co\/7N32c22l9Q\">pic.twitter.com\/7N32c22l9Q<\/a> \u2014 London Fashion Week (@LondonFashionWk) <a href=\"https:\/\/twitter.com\/LondonFashionWk\/status\/644439944736436224\">September 17, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The spotlight is on London as it readies to host\u00a0the London Fashion Week Spring\/Summer Collection from tomorrow. If you (like us) are not part of the front row #fashpack, don&#8217;t despair &#8211; social media is &#8230;<\/p>\n","protected":false},"author":322,"featured_media":80544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1449],"tags":[2971,7201,7202],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/80528"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=80528"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/80528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/80544"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=80528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=80528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=80528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}