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<\/a><\/p>\nJeremy Corbyn has not only changed the face of British politics, he may just have re-written the modern-day PR rulebook. Image is out, authenticity is in. Like him or loath him (and I believe it would be very hard to find a middle ground), there can be few people who doubt the new Labour Party leader\u2019s authenticity.<\/p>\n
The fact that Corbyn marched easily to victory, despite his character being well and truly sliced, diced and cooked up into something completely unsavoury by much of the right-leaning (and even left-wing) popular press, perhaps demonstrates the general public’s mistrust of modern day politics.<\/p>\n
But how will Corbyn\u2019s relationship with the politics of spin survive the transition from party rebel to party leader?<\/p>\n
Compromise isn\u2019t a word a firebrand politician like Corbyn would normally associate with but if he is to present a threat to the current Conservative government and appeal to the centre-ground of politics (where elections are won and lost), he may find himself having to play the political game of spin a little more.<\/p>\n
When authenticity is your greatest asset, maintaining Corbyn\u2019s reputation might be a difficult task. Is the world of PR ready to take on the challenge of a man who is unwilling to be spun?<\/p>\n
Or perhaps you could argue, Corbyn is a PR genius, having played the long political game and turned the public’s mistrust of politics and the media into his greatest weapon.<\/p>\n
Discuss<\/p>\n