{"id":81599,"date":"2015-10-12T12:52:59","date_gmt":"2015-10-12T12:52:59","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=81599"},"modified":"2015-10-12T12:58:13","modified_gmt":"2015-10-12T12:58:13","slug":"spotlight-with-top-food-and-recipe-blogger-dominic-franks-belleau-kitchen","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/spotlight-with-top-food-and-recipe-blogger-dominic-franks-belleau-kitchen\/","title":{"rendered":"Spotlight with food and recipe blogger Dominic Franks, Belleau Kitchen"},"content":{"rendered":"

Dominic Frank<\/span>s<\/a>, author of leading\u00a0food<\/a><\/span> and recipe<\/a><\/span> blog,<\/strong>\u00a0Belleau Kitchen<\/a><\/span> spoke to us about working with brands, the three PR best\u00a0practices\u00a0for better outreach, sponsorship disclosure and more.\u00a0<\/strong><\/p>\n

What’s new on Belleau Kitchen?<\/strong> Well, it\u2019s Autumn which is my favourite season as we can all start eating proper food again; soups and stews and hearty, warming roasts, so you can expect lots of rich flavours\u2026 I\u2019ve also just got my slow-cooker out of the cupboard so I\u2019m going to be using this a lot and experimenting with sweet dishes in it.<\/p>\n

Give us an example of successful brand collaboration. What did you learn from it?<\/strong> I\u2019m currently working with Bramley Apples and they\u2019ve been brilliant in devising a campaign with a group of bloggers that spreads our stories and recipe developments over a whole year which means that we\u2019re not all shouting in the same space.\u00a0 I love it when brands think about the campaign and how it works for us as well as the brand.<\/p>\n

How do you use social media to promote\/share content?<\/strong> What are the challenges?<\/strong> I have an automatic link from my blog post to Facebook and Twitter but then I also create use Instagram.\u00a0 I try and keep them light and personal and not bombard social media with my posts, so one a day is enough.\u00a0 There are so many channels to choose from.\u00a0 I stick to Facebook, Twitter and Instagram and only use those.<\/p>\n

What advice would you give to a someone who wants to start a blog?<\/strong> Do it for YOU, not for the glory or the free goodies.\u00a0 You have to have a passion for what you\u2019re writing about so this comes across in what you do.\u00a0 Most importantly you should become part of the blogging community.\u00a0 It\u2019s a great community out there, generous and fun but you have to put in the graft and comment on people\u2019s blogs and show interest and then they will come to you.<\/p>\n

How do you work with PRs?<\/strong> Tentatively. I have a few rules.\u00a0 If I get a generic email or press release for a product I delete it without looking at it.\u00a0 If the approach is personal and it\u2019s clear that the PR has clearly done their research into my blog then I always respond.<\/p>\n

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Do you feel bloggers need to be compensated for the work they do? <\/strong>Not all the work.\u00a0 If I love a product or have a good relationship with the brand or the PR and they\u2019d like me to use or trial the product then I will work with them in return for product but I expect them to do some social media pushing too!\u00a0 If I\u2019m developing recipes then I expect to be paid and will work with the client\u2019s budget on what I am prepared to deliver.<\/p>\n

What do you feel about sponsorship disclosure?<\/strong> I always disclose that I\u2019m working with a brand but I do this as part of the blog post.\u00a0 I think my readers are quite wise and know if I\u2019m being given product.\u00a0 If I\u2019m working for a brand I include this in the way I write the blog.\u00a0 I don\u2019t need a final line at the end of the post, this is crude.<\/p>\n

List three best practices PRs need to follow for better blogger outreach?<\/strong><\/p>\n

Research the blogger you\u2019re reaching out to.<\/p>\n

Don\u2019t send generic emails where you\u2019ve changed the name<\/p>\n

Don\u2019t ever tell us you have no budget for bloggers.\u00a0 You have been given a budget by your client and you\u2019ve chosen not to put money against bloggers.\u00a0 This needs to change.<\/p>\n

What will be big in your blogosphere in the coming months?<\/strong> As with question one\u2026 stews, slow-cooking and roasts!\u00a0 Plus of course it\u2019s Halloween and then Christmas\u2026 a busy time of the year!<\/p>\n","protected":false},"excerpt":{"rendered":"

Dominic Franks, author of leading\u00a0food and recipe blog,\u00a0Belleau Kitchen spoke to us about working with brands, the three PR best\u00a0practices\u00a0for better outreach, sponsorship disclosure and more.\u00a0 What’s new on Belleau Kitchen? Well, it\u2019s Autumn which …<\/p>\n","protected":false},"author":332,"featured_media":81603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1449],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/81599"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/332"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=81599"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/81599\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/81603"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=81599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=81599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=81599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}