{"id":82240,"date":"2015-10-29T10:25:20","date_gmt":"2015-10-29T10:25:20","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=82240"},"modified":"2015-10-29T10:28:10","modified_gmt":"2015-10-29T10:28:10","slug":"brandjacking-halloween","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/brandjacking-halloween\/","title":{"rendered":"Brandjacking #Halloween"},"content":{"rendered":"<p><strong>Brandjacking trending hashtags are getting enormously popular on social media. While it undoubtedly gives brands the visibility they are after, it has also changed the way companies talk to audiences, pushing the most corporate (serious) brands to infuse creativity and fun into their messaging.\u00a0With Halloween around the corner, here&#8217;s\u00a0our pick of the most frightfully good campaigns\u00a0out there:\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Fanta<\/strong> has come up with a host of cheeky ads around Halloween from a new witches brew to strawberry Fanta thirsty vampires . The beverage company has also tied up with MTV for a #trickortreat competition.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Tweet us your Halloween vids + <a href=\"https:\/\/twitter.com\/hashtag\/FantaTrickOrTreat?src=hash\">#FantaTrickOrTreat<\/a> to be in the chance of winning a goody bag <a href=\"https:\/\/t.co\/0P1zmI1x07\">https:\/\/t.co\/0P1zmI1x07<\/a> <a href=\"https:\/\/t.co\/rxc70oR3Kz\">pic.twitter.com\/rxc70oR3Kz<\/a><\/p>\n<p>\u2014 MTV UK (@MTVUK) <a href=\"https:\/\/twitter.com\/MTVUK\/status\/659318724881719296\">October 28, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>\u00a0 <strong>\u00a0Tesco,<\/strong> seriously creepy<\/p>\n<blockquote class=\"twitter-video\" lang=\"en\"><p>\nTrick or treat! Welcome to our terrifying Tesco Spookermarket where the customers are in for bit of Halloween fun&#8230; <a href=\"https:\/\/t.co\/QISAhf2lVn\">https:\/\/t.co\/QISAhf2lVn<\/a> \u2014 Tesco (@Tesco) <a href=\"https:\/\/twitter.com\/Tesco\/status\/657231155209498624\">October 22, 2015<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Starbucks<\/strong> has rolled out a vampire frappuccino. More #delish than #scary, no?<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">The Vampire Frappuccino rises for one week only. Muahahahaaaa. <a href=\"https:\/\/t.co\/lp1Lpb7cqH\">pic.twitter.com\/lp1Lpb7cqH<\/a><\/p>\n<p>\u2014 Starbucks UK (@StarbucksUK) <a href=\"https:\/\/twitter.com\/StarbucksUK\/status\/658553665842601984\">October 26, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>\u00a0<\/p>\n<p>On <strong>BBC Good Food<\/strong> today, Eyeball Pasta<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nWe&#8217;re up to our eyeballs in <a href=\"https:\/\/twitter.com\/hashtag\/Halloween?src=hash\">#Halloween<\/a> recipes! This one&#8217;s just too good to miss&#8230; <a href=\"https:\/\/t.co\/Xn8xoJY4qD\">https:\/\/t.co\/Xn8xoJY4qD<\/a> <a href=\"https:\/\/t.co\/usqlSyawvQ\">https:\/\/t.co\/usqlSyawvQ<\/a> \u2014 BBC Good Food (@bbcgoodfood) <a href=\"https:\/\/twitter.com\/bbcgoodfood\/status\/659057623224881152\">October 27, 2015<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Lenovo Tablet<\/strong>, it&#8217;s simply spooktacular!<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">We did a little bit more tricking than treating this <a href=\"https:\/\/twitter.com\/hashtag\/Halloween?src=hash\">#Halloween<\/a> &#8211; watch all the horror here! <a href=\"https:\/\/t.co\/WhVAUnR6xM\">https:\/\/t.co\/WhVAUnR6xM<\/a> <a href=\"https:\/\/t.co\/nJchgwZQF7\">https:\/\/t.co\/nJchgwZQF7<\/a><\/p>\n<p>\u2014 Lenovo Tablet (@LenovoTablet) <a href=\"https:\/\/twitter.com\/LenovoTablet\/status\/658951352031117312\">October 27, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>\u00a0 And finally, <strong>Sainsbury&#8217;s<\/strong> trick that is sure to take all the fun out of treats<\/p>\n<blockquote class=\"twitter-video\" lang=\"en\"><p>\nThis wicked trick will give your friends a fright! Find a <a href=\"https:\/\/twitter.com\/hashtag\/Halloween?src=hash\">#Halloween<\/a> costume here: <a href=\"https:\/\/t.co\/GXsa1j4VSL\">https:\/\/t.co\/GXsa1j4VSL<\/a> <a href=\"https:\/\/t.co\/Ol1KNCA0Gb\">https:\/\/t.co\/Ol1KNCA0Gb<\/a> \u2014 Sainsbury&#8217;s (@sainsburys) <a href=\"https:\/\/twitter.com\/sainsburys\/status\/658946268383719425\">October 27, 2015<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>Happy Halloween!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brandjacking trending hashtags are getting enormously popular on social media. While it undoubtedly gives brands the visibility they are after, it has also changed the way companies talk to audiences, pushing the most corporate (serious) &#8230;<\/p>\n","protected":false},"author":322,"featured_media":82246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1449],"tags":[77,5241,7231],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/82240"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=82240"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/82240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/82246"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=82240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=82240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=82240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}