{"id":82999,"date":"2015-12-08T10:42:21","date_gmt":"2015-12-08T10:42:21","guid":{"rendered":"https:\/\/www.vuelio.com\/uk?p=82999&preview_id=82999"},"modified":"2015-12-08T10:42:21","modified_gmt":"2015-12-08T10:42:21","slug":"blogger-spotlight-bianca-wessel-little-scandinavian","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/blogger-spotlight-bianca-wessel-little-scandinavian\/","title":{"rendered":"Blogger Spotlight: Bianca Wessel, Little Scandinavian"},"content":{"rendered":"
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Blogger Spotlight with Bianca Wessel, author of top kids’ fashion and\u00a0lifestyle blog,\u00a0Little Scandinavian<\/a>. Bianca spoke to us about owning her Nordic Niche, why PRs should keep it short and sweet, and the importance of recognition.<\/span><\/strong><\/p>\n<\/div>\n

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Why should people read your blog? What makes it different?<\/strong>\u00a0If you love Nordic nature and stunning landscapes, would like to visit modern and vibrant cities,\u00a0looking for healthy and simple recipes, you prefer Scandinavian contemporary and minimalistic\u00a0design, kids clothing that are made for kids whilst considering our environment, sleek and\u00a0sophisticated womenswear \u00ad and a slow lifestyle? Then Little Scandinavian is the blog for you!<\/p>\n

How do you measure the success of your website?\u00a0<\/strong>By staying true to our Nordic niche, since 2009, establishing long term relationships with brands\u00a0and companies with whom we share the same values, embark on exciting collaborations and\u00a0projects and always pushing ourselves out there to be the one in the know, on trends and\u00a0anything newsworthy and inspirational has been essential to our success, as well as having the\u00a0patience to allow the blog to grow organically.<\/p>\n

What advice would you give to someone who wants to start a blog? <\/strong>The most important advice is to blog about something you are passionate about. Find your\u00a0niche to make sure you have something special to offer your readers. Also, find your voice, be\u00a0true and honest.<\/p>\n

How do you work with marketers and PRs?<\/strong>\u00a0In many more ways than what I can describe here. Although Little Scandinavian do not offer\u00a0directly sponsored posts we are always up for exciting projects, events and to hear news which\u00a0is relevant to our niche.<\/p>\n

How do you use social media to promote\/share content? What are the challenges?\u00a0<\/strong>You have the most amazing blog post published on your blog, but no one will be able to enjoy it\u00a0unless they know about it. You need to feed it; If you picture the blog as a green plant, social\u00a0media is the leaves which catches the sun and water to feed it, to keep it alive. To me social\u00a0media as a tool is essential. I gather and curate my inspiration on Pinterest. I tweet with fellow\u00a0bloggers, designers, PRs and friends of Little Scandinavian, I look after the Little Scandinavian\u00a0community on Facebook and I give a small sneak peek into the world of Little Scandinavian\u00a0‘behind the scenes’ on Instagram. Next, I’m planning on doing vlogging, although my 14 year old\u00a0daughter say I’m too old to be doing it.<\/p>\n

What can PRs do in working better with you?<\/span><\/strong> Keep it short, sweet, personal and relevant. Stay in touch regularly and have all assets needed easy at hand.<\/p>\n

What has been your blogging highlight?<\/strong>\u00a0It’s being invited biannually to the major fashion and design shows in Europe. Not only is it great\u00a0for networking and an amazing experience in itself but it is essential when reporting on trends.\u00a0But perhaps the biggest highlight has been the opportunities the blog has given me, to meet and\u00a0get to know some truly talented and creative people. I have felt humble and truly honoured on\u00a0many an occasion.<\/p>\n

What will be big in your blogosphere in the coming months?\u00a0<\/strong>I will focus more on all things Nordic, with more women’s fashion and style, more food\u00a0inspiration and yummy recipes and more travel \u00ad amazing holiday ideas and tips.<\/p>\n

What does the Vuelio blog ranking mean for your blog?\u00a0<\/strong>Little Scandinavian made it to the WGSN top kids fashion list just months after starting up the\u00a0blog in 2009. And now I’m top kids fashion and lifestyle on Vuelio! Being so excited about these\u00a0awards sounds perhaps slightly narcissistic but fact is that blogging is a lot of work and you\u00a0have to be extremely driven and motivated to keep it up, as it’s not much encouragement and\u00a0praise besides a steady growing number of readers in analytics. So awards like these truly\u00a0means a lot, together with comments and emails I receive from readers of the blog.<\/p>\n

Little Scandinavian\u00a0is currently one of Vuelio’s Top 10 Kids’\u00a0Fashion and Lifestyle Blogs<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Blogger Spotlight with Bianca Wessel, author of top kids’ fashion and\u00a0lifestyle blog,\u00a0Little Scandinavian. Bianca spoke to us about owning her Nordic Niche, why PRs should keep it short and sweet, and the importance of recognition. …<\/p>\n","protected":false},"author":423,"featured_media":83000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3584,4038,6980,1449],"tags":[6946,7253],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/82999"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=82999"}],"version-history":[{"count":1,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/82999\/revisions"}],"predecessor-version":[{"id":109900,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/82999\/revisions\/109900"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/83000"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=82999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=82999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=82999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}