{"id":84788,"date":"2016-02-03T14:33:47","date_gmt":"2016-02-03T14:33:47","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=84788"},"modified":"2016-02-04T15:37:20","modified_gmt":"2016-02-04T15:37:20","slug":"the-dos-and-donts-of-google-panda","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/the-dos-and-donts-of-google-panda\/","title":{"rendered":"The Dos and Dont’s of Google Panda"},"content":{"rendered":"

Google Panda is now part of Google\u2019s core ranking signals. Set up in 2011, Google Panda was initially introduced as a search filter to stop sites with poor quality content from working their way into Google\u2019s top search results. But last month it was announced that Panda will be part of Google’s ranking system. So, what does this mean for PRs? And what are the dos and don’ts of working with Google\u2019s new Panda?<\/strong>
\n\"Panda\"<\/a>If you\u2019re not too familiar with Google\u2019s Panda it is all about taking quality content from the web and making sure that it ranks accordingly. As PR is increasingly all about owned content whether it be web copy, blogging, white papers, etc, the new Panda update will most likely have an impact on the work you do as a PR.
\nWhile you might have your own ideas of what constitutes high-quality content, to succeed in today\u2019s market you have to put yourself into Google\u2019s mind – what does Google’s Panda define as quality?<\/p>\n

To help you get one step ahead of your competitors, we have compiled a list of the dos and don’ts of working with Google’s Panda.<\/p>\n

\"tickcross-red\"\u00a0Don’t\u00a0<\/strong>overuse keywords just so that your content ranks high in Google.\u00a0This is called \u201cstuffing\u201d and will not go down well with Google’s Panda.<\/p>\n

 <\/p>\n

\"\"<\/a>\u00a0Do<\/strong> add new quality content to compensate for thin content. The way in which websites are ranked is about offering useful and relevant content to your readers.\u00a0And the best way to evaluate its relevance is by reviewing content from a searcher\u2019s perspective. Does it answer their questions? If not, rewrite your content to actually answer the question that people are asking or better addresses the topic they\u2019re searching for.<\/p>\n

 <\/p>\n

\"tickcross-red\"\u00a0Don’t<\/strong> rely on clickbait to rank high in Google. Tenuously linking your brand to Kylie Jenner will get you penalised by Google\u2019s Panda in the long-run.<\/p>\n

 <\/p>\n

\"\"<\/a>\u00a0Do<\/strong> create content that is unique. If your content feels generic, it probably is. To help you stand out from the crowd start developing your own unique take on the services you provide.<\/p>\n

 <\/p>\n

\"tickcross-red\"\u00a0Don\u2019t<\/strong> worry about how old your content is, just make sure the content on your website is regularly updated. There’s nothing wrong with having lots of old content on your website but make sure you are constantly updating it with good quality posts.<\/p>\n

 <\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Last month it was announced that Panda will be Google’s ranking system. So, what does this mean for PRs? And what are the dos and don’ts of working with Google\u2019s new Panda?<\/p>\n","protected":false},"author":423,"featured_media":84813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,7268,1449],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/84788"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=84788"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/84788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/84813"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=84788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=84788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=84788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}