{"id":85704,"date":"2016-02-22T14:00:23","date_gmt":"2016-02-22T14:00:23","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=85704"},"modified":"2016-11-10T15:49:22","modified_gmt":"2016-11-10T15:49:22","slug":"getting-the-basics-right-in-government-communications","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/getting-the-basics-right-in-government-communications\/","title":{"rendered":"Getting the basics right in government communications"},"content":{"rendered":"

The challenges facing public sector communications departments are numerous:\u00a0dwindling resources, slashed budgets and a disengaged public. With so many factors working against them, government marketing departments face an uphill battle when it comes to reaching and engaging with audiences.<\/strong><\/p>\n

GovDelivery <\/a>has provided some guidance on this issue, setting out key areas to focus on. The advice may be more basic then you\u2019d imagine. \u2018Improving the citizen experience\u2019 is a main concern, which means\u00a0ensuring an organisation\u2019s target audience is aware of its existence and the services it offers. This may sound simple, but 73% of respondents to a GovDelivery survey felt their target audience only had some understanding of the services their organisation provides.<\/p>\n

A recent campaign from the Department of Work and Pensions provides a good example of how the government can learn from this. Tasked with cutting spending by 21% by 2019-20, the department\u00a0made the decision to spend \u00a38.45 million on a workplace pensions campaign<\/a>, featuring \u2018mascot\u2019 Workie. \u00a0Described as \u2018the physical embodiment of the workplace pension\u2019\u2019 by Minister Ros Altmann, Workie is here to show us that pensions aren\u2019t scary, and they shouldn\u2019t be ignored. \u00a0They\u2019re actually quite\u2026cute.<\/p>\n

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