{"id":86073,"date":"2016-02-29T08:30:41","date_gmt":"2016-02-29T08:30:41","guid":{"rendered":"https:\/\/www.vuelio.com\/uk?p=86073&preview_id=86073"},"modified":"2016-03-11T17:20:34","modified_gmt":"2016-03-11T17:20:34","slug":"just-when-you-thought-the-newspaper-industry-was-breathing-its-last","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/just-when-you-thought-the-newspaper-industry-was-breathing-its-last\/","title":{"rendered":"Just when you thought the newspaper industry was breathing it’s last breath"},"content":{"rendered":"

Trinity Mirror has just announced the launch of a new national daily newspaper. The New Day, launched on February 29th<\/sup>, will be the first new national daily to hit our newsstands in 30 years.<\/strong><\/p>\n

Bosses at Trinity claim the stand-alone publication is aimed at \u201ctime poor\u201d readers and will provide \u201ca ruthless edit of the day\u201d for people who have traditionally chosen digital news sources over print titles.<\/p>\n

The New Day\u2019s approach to the web is somewhat revolutionary. While The New Day will have a social media presence, its content will not be published online. A strategy many publishers will be watching closely. Could turning your back on the Internet be the smart way to monetise newspaper content in the digital age?<\/p>\n

Many industry pundits suggest the launch of The New Day, which claims to be politically independent, is designed to fill a gap by the soon to closed print edition of The Independent and the sale of The i to regional newspaper publisher The Johnston Press. Trinity are keen however to stress The New Day will not be a \u201clight\u201d version of The Mirror.<\/p>\n

The real question is, will any of the \u201chalf-million\u201d readers Trinity suggests have chosen not to pick up a newspaper in the past 12 months be tempted back to the print product?<\/p>\n

Will The New Day breathe new life into a struggling industry or is this a na\u00efve attempt to recapture the glory days of the print industry? Putting competitive issues to the side, I suspect the entire newspaper industry will hoping Trinity Mirrors investment in traditional media will somehow help re-invent the industry. Watch this space.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trinity Mirror has just announced the launch of a new national daily newspaper becoming the first new national daily to hit our newsstands in 30 years. <\/p>\n","protected":false},"author":423,"featured_media":86077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/86073"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=86073"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/86073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/86077"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=86073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=86073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=86073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}