{"id":86737,"date":"2016-03-18T10:58:57","date_gmt":"2016-03-18T10:58:57","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=86737"},"modified":"2016-03-18T10:58:57","modified_gmt":"2016-03-18T10:58:57","slug":"celebrity-endorsement-the-charity-sectors-biggest-pr-opportunity-or-threat","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/celebrity-endorsement-the-charity-sectors-biggest-pr-opportunity-or-threat\/","title":{"rendered":"Celebrity endorsement: the charity sector’s biggest PR opportunity or threat"},"content":{"rendered":"

Having the support of a celebrity can lift a charity or cause out of obscurity and into the hearts and minds of millions. This coming week alone, celebrities will help raise millions of pounds for good causes around the world under the Sport Relief banner.<\/strong><\/span><\/p>\n

The beauty of massive, celebrity-fronted campaigns like Sport Relief, Comic Relief or the BBC\u2019s Children in Need is the fact that no single celebrity is bigger than the cause. While some personalities will have a bigger impact than others, it really is the team effort that secures so much support. Children in Need will undoubtedly mourn the sad loss of Sir Terry Wogan but the show will go on and continue to raise staggering amounts of money each year, thanks to the dedicated support of the general public and its diverse collection of big name celebrity supporters.<\/p>\n

The real risk to charities is when the celebrity outshines the organisations they are supporting because, and despite best intentions, those little media darlings can occasionally go a little bit off-piste.<\/p>\n

Let\u2019s take a look at the following examples:<\/p>\n