{"id":87591,"date":"2016-04-11T08:31:21","date_gmt":"2016-04-11T08:31:21","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=87591"},"modified":"2016-04-11T11:50:59","modified_gmt":"2016-04-11T11:50:59","slug":"the-pr-pros-bedside-manner","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/the-pr-pros-bedside-manner\/","title":{"rendered":"The PR pro’s bedside manner"},"content":{"rendered":"

Being a successful PR professional is very much like having a career in medicine. We prescribe solutions to common problems in the hope that our clients take note, follow our considered (educated) opinion and just get better.<\/strong><\/p>\n

However, just like in medicine, our professional advice often falls on deaf ears. While \u201cPR pills\u201d might be popped, if changes in lifestyle don\u2019t follow, the treatment we offer might not deliver optimum results.<\/p>\n

We can learn a lot from a Doctor\u2019s bedside manner.\u00a0While PR professionals need to be sympathetic listeners, they must also be 100% forthright in delivering their advice.<\/p>\n

A doctor wouldn\u2019t tell someone with breathing problems to cut back on smoking cigarettes. They would tell them to stop immediately, highlighting the very real risks for the patient if they continue with their bad habits.<\/p>\n

Similarly, a PR pro cannot pussyfoot around a client\u2019s ego or misunderstanding of what they believe a PR\u2019s role to be. We are here to ensure the future health of our clients\u2019 reputations and sometimes that will mean delivering a dose of tough medicine.<\/p>\n

This means setting clear expectations upfront, explaining risks and opportunities behind your strategies and not compromising for the sake of a happy (in the short term) client.<\/p>\n

There are no excuses in medicine or PR, both sets of professionals can only help their patients\/clients if they are willing to listen and take steps to help themselves.\u00a0How\u2019s your PR bedside manner? Are you tough enough to deliver the news (good or bad) to protect the health of your clients’ reputations?<\/p>\n","protected":false},"excerpt":{"rendered":"

Being a successful PR professional is very much like having a career in medicine. We prescribe solutions to common problems in the hope that our clients take note, follow our considered (educated) opinion and just get better.<\/p>\n","protected":false},"author":423,"featured_media":87597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/87591"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=87591"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/87591\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/87597"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=87591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=87591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=87591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}