{"id":88261,"date":"2016-05-02T09:00:16","date_gmt":"2016-05-02T09:00:16","guid":{"rendered":"https:\/\/www.vuelio.com\/uk?p=88261&preview_id=88261"},"modified":"2016-04-29T16:41:17","modified_gmt":"2016-04-29T16:41:17","slug":"it-was-snapchat-wot-won-it","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/it-was-snapchat-wot-won-it\/","title":{"rendered":"It was Snapchat wot won it"},"content":{"rendered":"

The media\u2019s relationship with politics has come a long way since The Sun\u2019s front page screamed: \u201cIt\u2019s The Sun Wot Won It\u201d following The Conservatives unexpected victory in the 1992 elections. It\u2019s not only newspaper publisher\u2019s political allegiances that have wavered and changed (only to change back again) since John Major swept Neil Kinnock\u2019s political ambitions out to sea. The influence of the print media to set the political agenda has also been disrupted.<\/strong><\/p>\n

Across the pond digital technologies including email, blogging, Facebook and Twitter have all been credited with influencing the electorate, most famously helping President Obama secure his two terms in the White House. As with most technological trends, when America sneezes the UK catches a cold \u2013 so we can expect to see digital\u2019s influence making greater inroads into UK politics.<\/p>\n

With so many big political events on the horizon (on both sides of the Atlantic), politicos will most certainly be eyeing up how they can drive greater influence via social media. But doing well on social doesn\u2019t guarantee political success.<\/p>\n

Both Facebook and Twitter, despite many peoples\u2019 perception of social media, have a greater influence on audiences over the age of 25 than younger audiences, who are increasingly becoming disengaged with both \u201cold school\u201d social media (especially now that their parents are on it).<\/p>\n

It could be argued that \u201ctraditional\u201d social media political campaigns are simply preaching to the converted as they target people (of an age) who are already entrenched in their political opinion. If you want facilitate change, you\u2019ve got to appeal to younger generations who have yet to make up their minds.<\/p>\n

So how can political PRs engage and influence a younger audience? Could Snapchat be the answer?<\/p>\n

This article on The Washington Pos<\/a>t<\/u>\u00a0certainly suggests that Snapchat could be the perfect mechanism for reaching a younger audience, highlighting the fact that twice as many 18-24 year olds in the US watched the first Republican debate on SnapChat than on TV.<\/p>\n

While the kids certainly \u201cget\u201d Snapchat, what about the political classes? More to the point, do the PR professionals who are guiding political careers \u201cget\u201d Snapchat?<\/p>\n

If you are just getting to grips with Facebook and Twitter \u2013 it might be time to brush up on your social skills and snap-up some additional support.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cast your minds back to the start of the noughties, when the hottest real estate on the World Wide Web was located in the virtual landscape of Second Life. For the briefest of moments we all went a little crazy believing the hype. <\/p>\n","protected":false},"author":423,"featured_media":88263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/88261"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=88261"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/88261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/88263"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=88261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=88261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=88261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}