{"id":88269,"date":"2016-05-03T12:53:35","date_gmt":"2016-05-03T12:53:35","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=88269"},"modified":"2016-05-03T13:18:35","modified_gmt":"2016-05-03T13:18:35","slug":"blogger-spotlight-rachel-miller-all-things-ic","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/blogger-spotlight-rachel-miller-all-things-ic\/","title":{"rendered":"Blogger Spotlight: Rachel Miller, All Things IC"},"content":{"rendered":"

Rachel Miller is an award-winning blogger and the founder of\u00a0All Things IC<\/a> which offers fascinating insights into internal communication. In this spotlight, Rachel talks to us about why her\u00a0blog is the best place for those who are interested in organisational communication, why transparent communication with PRs is vital, and why live-streaming might be the future of blogging.<\/strong><\/p>\n

Can you tell us a little bit about yourself and what made you start writing your blog?\u00a0<\/strong>I\u2019m the Founder of All Things IC communication consultancy and have the pleasure of working with organisations and communicators to help them achieve communication excellence.\u00a0I created my blog<\/a> in 2009 while studying for a post-graduate diploma in Internal Communication Management at Kingston University. I was researching the role of social media for internal communication. I began to blog and share stories, research and ideas to draw people who were also interested in this topic together.\u00a0Seven years on, the ethos of sharing my thinking and inviting others has remained. I\u2019ve published 830 articles and featured more than 100 professional communicators. It was originally called Life through a 2.0 lens, then became Diary of an internal communicator, and is now All Things IC.<\/p>\n

What\u2019s new on your blog?\u00a0<\/strong>I\u2019ve just launched All Things IC Masterclasses. They\u2019re one-day training courses for professional communicators and I\u2019m excited to bring them to life.<\/p>\n

Why should people read your blog? What makes it different?\u00a0<\/strong>If you\u2019re curious about organisational communication and want to know how to excel in this field, it\u2019s the place for you. It\u2019s packed with articles full of tips, advice, and news to help you do your job.\u00a0Feedback from readers reveals my blog has helped them develop personally and professionally. This is at the core of my consultancy<\/a> as the All Things IC blog<\/a> is now my shop window.<\/p>\n

I think what makes it different from other blogs is the choices I make regarding the content. I regularly seek feedback and thoughts from my network. I don\u2019t have advertising, and adhere to my disclosure policy<\/a> because I value my readers.<\/p>\n

How do you measure the success of your website?\u00a0<\/strong>I love hearing from readers. It never ceases to amaze me how many communicators I meet who say \u201cI\u2019ve changed the way I work because of something I read on your blog\u201d or \u201cI feel like I know you because I\u2019ve read your thoughts throughout my career.\u201d Knowing you\u2019ve written something that has helped someone work smarter, find a new role or solve a problem is my measure of success.<\/p>\n

How do you use social media to promote\/share content? What are the challenges?\u00a0<\/strong>I use various social media to share and promote content. Twitter generates the most conversations, LinkedIn produces comments from people outside my network and the visual content via Pinterest reaches new people.\u00a0I blog first and foremost for me, so often the challenge is remembering to share it!<\/p>\n

What do you feel about sponsorship disclosure?\u00a0<\/strong>Transparency and credibility are critical. Bloggers and PRs need to work hard to ensure relationships are developed in the right way. This means transparent communication, outlining expectations and taking the time to get the basics right.<\/p>\n

Bloggers should create and adhere to disclosure policies<\/a><\/p>\n

List three best practices PRs need to follow for better blogger outreach?<\/strong><\/p>\n