{"id":8894,"date":"2012-08-17T10:00:00","date_gmt":"2012-08-17T09:00:00","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=8894"},"modified":"2012-08-17T10:00:00","modified_gmt":"2012-08-17T10:00:00","slug":"weekly-comms-news-round-up-170812","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/weekly-comms-news-round-up-170812\/","title":{"rendered":"Weekly comms news round up 17\/08\/12"},"content":{"rendered":"

Friday has come so here is my weekly pick of comms news curated from @CisionUK<\/a>.<\/p>\n

How charities are using digital technology to solve problems<\/a> by Dan Sutch via Guardian<\/a><\/p>\n

“The charitable sector is full of examples of partnership and collaboration; of strong networks and umbrella bodies, and formal and informal ties between people and organisations with shared values and objectives. Yet there is further reason to explore the potential of partnerships for achieving charitable goals.”<\/p>\n

Web users turn to Google before their friends for advice<\/a> by @CMRLee<\/a> via New Media Knowledge<\/a><\/p>\n

“In a world of consumers connected by social media, you would probably expect people to consult their friends on Facebook or Twitter followers before they make a purchase, but apparently search engine Google is by far the preferred choice. This is the finding of a new study<\/a> from UK-based technology PR agency CloudNine PR<\/a>. “<\/p>\n

48% of consumers would respond to offers via SMS<\/a> by @davidmoth<\/a> via Econsultancy<\/a><\/p>\n

“A further 49% claim that they would be quite or highly likely to opt in to join a text offer list.<\/p>\n

The findings come from a survey of 1,368 consumers by Text Marketer<\/a>, which also found that 68% of people would be open to receiving special offers via text message.<\/p>\n

In reality these numbers seem quite high as text spam can be a major irritation, and it\u2019s important to bear in mind that statistics that predict future behaviour should be treated with caution.”<\/p>\n

Wikileaks may seem like history but it will lead to era of networked news<\/a> by @GreensladeR<\/a> via Guardian<\/a><\/p>\n

“Remember Wikileaks<\/a> – the phenomenon that was going to change journalism as we know it? Well, two years on, it’s way off the media radar now, what with its founder, Julian Assange<\/a>, holed up in London’s Ecuadorian embassy (and looking likely to win asylum<\/a>). “<\/p>\n

The age of mass media consumption and the hyper-individual<\/a> by Paps Shaikh via\u00a0The Wall<\/a><\/p>\n

“There\u2019s a famous phrase from Canadian philosopher\u00a0Marshall McLuhan<\/a>\u00a0that gets a regular workout in media columns. \u201cThe medium is the message\u201d has been quoted so many times that using it is almost a clich\u00e9.\u00a0 People attempt to explain and interpret this phrase in a number of different ways.”<\/p>\n

Facebook’s newsfeed ads: What does it mean for brands?<\/a> via @thedrum<\/a> The Drum<\/a><\/p>\n

“The news that Facebook is trialling new ad units inside the newsfeed might upset some users, but it\u2019s not really surprising. The trial is in keeping with Facebook\u2019s ad strategy to date \u2013 a system of trial and introduction, giving people time to get used to new advert types.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Friday has come so here is my weekly pick of comms news curated from @CisionUK. How charities are using digital technology to solve problems by Dan Sutch via Guardian “The charitable sector is full of …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5741],"tags":[3241,3242,3433,2881],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/8894"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=8894"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/8894\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=8894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=8894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=8894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}