{"id":89039,"date":"2016-06-06T13:06:41","date_gmt":"2016-06-06T13:06:41","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=89039"},"modified":"2016-06-06T13:06:41","modified_gmt":"2016-06-06T13:06:41","slug":"the-four-worst-marketing-moments-of-the-referendum-so-far","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/the-four-worst-marketing-moments-of-the-referendum-so-far\/","title":{"rendered":"The four worst marketing moments of the referendum (so far)"},"content":{"rendered":"<p>Operation Black Vote, #Votin and now the Wetherspoon\u2019s beer mats: the referendum has produced some interesting marketing campaigns.<\/p>\n<ol>\n<li>Operation Black Vote<\/li>\n<\/ol>\n<p>The poster, which depicts a mild mannered South Indian lady against a white, presumably racist, thug was met with some confusion by Twitter users. Mostly, around whether pandering to stereotypes was an acceptable route for #operationblackvote to take, or whether that approach should be left to Vote Leave (see below).<\/p>\n<p><a href=\"http:\/\/blockquoteclass=twitter-tweetdata-lang=enplang=endir=ltrSoeveryoneplayingstereotypes\/stupidimagery-classyahref=https:\/\/twitter.com\/hashtag\/OperationBlackVote?src=hash#OperationBlackVote\/arealclassy,youandNigelgetonwellahref=https:\/\/t.co\/D9SwUtJxkohttps:\/\/t.co\/D9SwUtJxko\/a\/p\u2014GaryStannettMBE(@KickstartGS)ahref=https:\/\/twitter.com\/KickstartGS\/status\/735598102686670848May25,2016\/a\/blockquotescriptasyncsrc=\/\/platform.twitter.com\/widgets.jscharset=utf-8\/script\"><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/a><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\"><p>\nSo everyone playing stereotypes \/ stupid imagery &#8211; classy <a href=\"https:\/\/twitter.com\/hashtag\/OperationBlackVote?src=hash\">#OperationBlackVote<\/a> real classy, you and Nigel get on well <a href=\"https:\/\/t.co\/D9SwUtJxko\">https:\/\/t.co\/D9SwUtJxko<\/a><br \/>\n \u2014 Gary Stannett MBE (@KickstartGS) <a href=\"https:\/\/twitter.com\/KickstartGS\/status\/735598102686670848\">May 25, 2016<\/a>\n<\/p><\/blockquote>\n<p><a href=\"http:\/\/blockquoteclass=twitter-tweetdata-lang=enplang=endir=ltrSoeveryoneplayingstereotypes\/stupidimagery-classyahref=https:\/\/twitter.com\/hashtag\/OperationBlackVote?src=hash#OperationBlackVote\/arealclassy,youandNigelgetonwellahref=https:\/\/t.co\/D9SwUtJxkohttps:\/\/t.co\/D9SwUtJxko\/a\/p\u2014GaryStannettMBE(@KickstartGS)ahref=https:\/\/twitter.com\/KickstartGS\/status\/735598102686670848May25,2016\/a\/blockquotescriptasyncsrc=\/\/platform.twitter.com\/widgets.jscharset=utf-8\/script\"><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/a><\/p>\n<ol start=\"2\">\n<li>Vote Leave<\/li>\n<\/ol>\n<p>Vote Leave decided to take Turkey\u2019s potential EU accession to the extreme, depicting a trail of footprints (all 70 million of them) queueing to enter the UK should we remain a member. An interesting choice, as the campaign group has repeatedly claimed to be running a \u2018hope not fear\u2019 campaign.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Desperate <a href=\"https:\/\/twitter.com\/hashtag\/VoteLeave?src=hash\">#VoteLeave<\/a> campaign reveals true racist colours in Turkey security threat claims. Ghosts of Enoch Powell <a href=\"https:\/\/t.co\/7J6p9XZ6hd\">https:\/\/t.co\/7J6p9XZ6hd<\/a><\/p>\n<p>\u2014 Bill Randall (@BimRandall) <a href=\"https:\/\/twitter.com\/BimRandall\/status\/734300630173503488\">May 22, 2016<\/a><\/p><\/blockquote>\n<p><a href=\"http:\/\/blockquoteclass=twitter-tweetdata-lang=enplang=endir=ltrDesperateahref=https:\/\/twitter.com\/hashtag\/VoteLeave?src=hash#VoteLeave\/acampaignrevealstrueracistcoloursinTurkeysecuritythreatclaims.GhostsofEnochPowellahref=https:\/\/t.co\/7J6p9XZ6hdhttps:\/\/t.co\/7J6p9XZ6hd\/a\/p\u2014BillRandall(@BimRandall)ahref=https:\/\/twitter.com\/BimRandall\/status\/734300630173503488May22,2016\/a\/blockquotescriptasyncsrc=\/\/platform.twitter.com\/widgets.jscharset=utf-8\/script\"><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/a><\/p>\n<ol start=\"3\">\n<li>#Votin<\/li>\n<\/ol>\n<p>Perhaps the most cringe worthy campaign so far, #Votin wants young people to keep ravin, chillin, and registerin to vote (in). Unsurprisingly, the group it\u2019s resonated least with is young people, who\u2019ve not taken well to the idea that they\u2019ve forgotten how to use the letter \u2018g\u2019. \u00a0\u00a0<\/p>\n<div class='avia-iframe-wrap'><iframe loading=\"lazy\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/XE8y4N_-ksw?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>J.D Wetherspoon<\/li>\n<\/ol>\n<p>Wetherspoon founder and Chairman Tim Martin will bring the debate to one of the UK\u2019s finest establishments over the next three weeks, during which over 200,000 Brexit beer mats will be printed for Wetherspoon branches. Never one to shy away from a political statement, Tim Martin will be hoping the beer mats will sway the Wetherspoon\u2019s clientele towards an Out vote: it\u2019s also touted as\u00a0for \u201cthose who like IMF governance with their Doombar\u201d by the Financial Times\u2019 Paul McClean.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\"><p>\nThis is a lot of text to put on a beer mat <a href=\"https:\/\/t.co\/YgsGtY8cYB\">https:\/\/t.co\/YgsGtY8cYB<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/EUref?src=hash\">#EUref<\/a><br \/>\n \u2014 Prashant Rao (@prashantrao) <a href=\"https:\/\/twitter.com\/prashantrao\/status\/737580673364459520\">May 31, 2016<\/a>\n<\/p><\/blockquote>\n<p><a href=\"http:\/\/blockquoteclass=twitter-tweetdata-lang=enplang=endir=ltrThisisalotoftexttoputonabeermatahref=https:\/\/t.co\/YgsGtY8cYBhttps:\/\/t.co\/YgsGtY8cYB\/aahref=https:\/\/twitter.com\/hashtag\/EUref?src=hash#EUref\/a\/p\u2014PrashantRao(@prashantrao)ahref=https:\/\/twitter.com\/prashantrao\/status\/737580673364459520May31,2016\/a\/blockquotescriptasyncsrc=\/\/platform.twitter.com\/widgets.jscharset=utf-8\/script\"><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Operation Black Vote, #Votin and now the Wetherspoon\u2019s beer mats: the referendum has produced some interesting marketing campaigns. Operation Black Vote The poster, which depicts a mild mannered South Indian lady against a white, presumably &#8230;<\/p>\n","protected":false},"author":423,"featured_media":89043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1449],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/89039"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=89039"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/89039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/89043"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=89039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=89039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=89039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}