{"id":89745,"date":"2016-06-21T13:38:13","date_gmt":"2016-06-21T13:38:13","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=89745"},"modified":"2016-11-10T16:06:44","modified_gmt":"2016-11-10T16:06:44","slug":"eu-referendum-the-stand-out-events-of-the-campaign","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/eu-referendum-the-stand-out-events-of-the-campaign\/","title":{"rendered":"EU referendum: The 6 stand-out events of the campaign"},"content":{"rendered":"<p><strong>With just two days to go until the referendum, we look back on the stand out events of the campaign period.\u00a0<\/strong><\/p>\n<p>1. The Tories\u00a0split<br \/>\nDivisions in the Conservative party have dominated headlines more than the referendum itself. The Conservatives can usually be relied upon to tow the party line and display unity in parliament, but the EU has brought long standing and deep rooted divisions to the fore. Cameron has been met with disdain from his backbenchers during PMQs, open letters questioning the economic wisdom of his government and the combined force of Michael Gove and Boris Johnson working against him. Thursday\u2019s result will be important for more reasons than just our membership of the EU: a vote to leave also has big implications for the Conservative leadership.<\/p>\n<p>2.\u00a0Dodgy marketing<br \/>\n<span style=\"line-height: 1.5;\">See our\u00a0<\/span><a style=\"line-height: 1.5;\" href=\"https:\/\/www.vuelio.com\/uk\/blog\/the-four-worst-marketing-moments-of-the-referendum-so-far\/\">previous blog post<\/a><span style=\"line-height: 1.5;\">\u00a0for a more in depth look at this, but the referendum has seen both sides make some terrible, and at times hilarious, marketing faux pas. From the Wetherspoon\u2019s beer mat to the ill-fated #Votin campaign, the prospect of such a close result has meant that desperate measures have been taken to get your vote.<\/span><\/p>\n<p>3. A change in debate?<br \/>\n<span style=\"line-height: 1.5;\">Immigration has been top of the agenda throughout the campaign period, prompting a debate over the tone that arguments have taken at times. From Boris Johnson\u2019s comments about President Obama\u2019s Kenyan heritage to UKIP\u2019s most recent anti-immigration poster, there have been claims that the tone has been at times too aggressive. The <\/span><span style=\"line-height: 1.5;\">murder<\/span><span style=\"line-height: 1.5;\">\u00a0of pro-immigration MP Jo Cox has reignited the debate again, with calls for all aspects of\u00a0the campaign to be treated with more humility.<\/span><\/p>\n<p><span style=\"line-height: 1.5;\">4.\u00a0<\/span>Labour fails to make an impact<br \/>\nConcerns have mounted throughout the campaign period that the pro-EU message of the Labour leadership has failed to resonate with voters. After a survey revealed that many Labour voters are unaware which side of the debate Jeremy Corbyn comes down on, a more concerted effort has been made to get his message across. With traditional Labour voters a key group that has been defecting to UKIP, this is a major area of concern for pro-EU Labour MPs.<\/p>\n<p>5. Stubborn voter preferences<br \/>\n<span style=\"line-height: 1.5;\">As has become increasingly clear over the course of the referendum, if there\u2019s one thing that is likely to inspire indifference in the\u00a0electorate, it\u2019s politicians. While Westminster character-clashes may have captured the public&#8217;s attention, polls have shown that debates, speeches and research has had an almost negligible impact on voting preference. Similarly, the mainstream media has shown a dwindling level of influence on the public: this has been a campaign where social media has come to the forefront of the debate.<\/span><\/p>\n<p>6. Nigel Farage takes a flotilla up the Thames<br \/>\n<span style=\"line-height: 1.5;\">While this really belongs in the \u2018dodgy marketing\u2019 camp, Farage\u2019s river based antics get a spot all of their own on this list. If one outspoken figure trawling the Thames and shouting about the EU wasn\u2019t enough, excitement levels increased even more once it became apparent that Bob Geldof was countering\u00a0his flotilla with one of his own.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With just two days to go until the referendum, we look back on the stand out events of the campaign period.\u00a0 1. The Tories\u00a0split Divisions in the Conservative party have dominated headlines more than the &#8230;<\/p>\n","protected":false},"author":423,"featured_media":89748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7271,1449],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/89745"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=89745"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/89745\/revisions"}],"predecessor-version":[{"id":95647,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/89745\/revisions\/95647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/89748"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=89745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=89745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=89745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}