{"id":91407,"date":"2016-08-19T10:14:03","date_gmt":"2016-08-19T10:14:03","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=91407"},"modified":"2016-11-08T10:40:19","modified_gmt":"2016-11-08T10:40:19","slug":"ladbible-outranks-bbc-worldwide-and-sky-for-video-views-in-europe","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/ladbible-outranks-bbc-worldwide-and-sky-for-video-views-in-europe\/","title":{"rendered":"LADbible outranks BBC Worldwide and Sky for video views in Europe"},"content":{"rendered":"

The<\/strong>\u00a0<\/b><\/span>LADbible<\/strong>\u00a0<\/b><\/span>Group has<\/strong>\u00a0<\/b><\/span>overtaken competition<\/a><\/u><\/strong><\/span>\u00a0from traditional broadcasters and publishers and emerged as the number one most watched media property group in Europe.<\/strong><\/span><\/p>\n

The UK-based group whose brands include the LAD Bible,\u00a0<\/span>SPORT\u00a0<\/span>Bible, GAMING Bible and FOOD Bible reached 3.1 billion views across all platforms in July, ahead of BBC Worldwide, Sky, RTL Group and the Daily Mail.<\/span><\/p>\n

Demonstrating just how far ahead of the crowd\u00a0<\/span>LADbible\u00a0are, the group\u2019s nine brands recorded nearly four times the number of video views than BBC Worldwide\u2019s 322 channels.<\/span><\/p>\n

Globally,\u00a0<\/span>LADbible\u00a0Group is also doing incredibly well, coming a close third to Buzzfeed and Time Warner and putting them ahead of Walt Disney.<\/span><\/p>\n

Highlighting the group\u2019s success, LADbible\u2019s COO Adam Clyne told journalists: \u201cWe have created a global audience of millennials and Gen Z who associate our brands with great video content.<\/span><\/p>\n

\u201cIt\u2019s especially exciting to see how well\u00a0<\/span>LADbible\u00a0Group is performing compared to some of the biggest media businesses in the world and to have moved from fourth to third place in the global rankings, moving ahead of a giant like the Walt Disney Company.\u201d<\/span><\/p>\n

Innovation across new channels including Facebook Live where one video received a staggering 6.4 million views and a strategy that publishes a minimum of 50 videos per day are largely responsible for the group\u2019s success.<\/span><\/p>\n

Denis Crushell, European vice president at Tubular Labs who compiled the research, told journalists: \u201cThe\u00a0<\/span>LADbible\u00a0Group understands what content their audience wants to watch and engage with\u00a0<\/span>everyday.\u201d<\/span><\/p>\n

The lesson to broadcasters and publishers struggling to find an audience and drive digital is clear from an organisation that came out of nowhere just four years ago – be authentic, be prolific and don\u2019t be afraid to try new things.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The LADbible Group has overtaken competition from traditional broadcasters and publishers and emerged as the number one most watched media property group in Europe.<\/p>\n","protected":false},"author":423,"featured_media":95070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3729],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/91407"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=91407"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/91407\/revisions"}],"predecessor-version":[{"id":95069,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/91407\/revisions\/95069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/95070"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=91407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=91407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=91407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}