{"id":91417,"date":"2016-08-18T13:07:32","date_gmt":"2016-08-18T13:07:32","guid":{"rendered":"https:\/\/www.vuelio.com\/uk?p=91417&preview_id=91417"},"modified":"2016-08-18T13:07:32","modified_gmt":"2016-08-18T13:07:32","slug":"leave-eu-ignore-british-olympic-associations-rule-40-and-irk-athletes","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/leave-eu-ignore-british-olympic-associations-rule-40-and-irk-athletes\/","title":{"rendered":"Leave.EU ignore British Olympic Association\u2019s Rule 40 and irk athletes"},"content":{"rendered":"

While brands and agencies have tussled with the British Olympic Association\u2019s (BOA) Rule 40<\/a> which prevents non-official sponsors from connecting their brands with Team GB, the pro-Brexit campaigning group Leave.EU has decided to completely ignore the rules and thrown their support behind British athletes.<\/strong><\/p>\n

One video<\/a> posted by the group to social media which makes a political statement regarding Brexit while congratulating Team GB for their success, has caused particular concern for the BOA by using a number of restricted pieces of Olympic-related intellectual property, including the Olympic Rings, Team GB logo, and Team GB athlete images.<\/p>\n

At the time of writing, a request by the BOA for Leave.EU to remove any posts that infringe Rule 40 have been dismissed.<\/p>\n

When asked by PR Week<\/a>\u00a0if they were going to comply with the BOA\u2019s request, a spokesperson for the group said: \u201cNo we\u2019re going to ramp it up.\u201d<\/p>\n

It\u2019s not yet clear how the BOA intend to respond to this statement, although according to reports an email sent by Leave.EU claims the BOA will sue them.<\/p>\n

Contradicting this claim, a spokesperson for the BOA told journalists: \u201cIn some cases during the Games we have to speak to organisations about the misuse of our athletes and team’s IP. In this case, given the scale of the use of our intellectual property without our consent, we contacted Leave.EU by email to request them to refrain from doing so. No legal action has been taken.”<\/p>\n

And it\u2019s not just the BOA that\u2019s unhappy with Leave.EU.<\/p>\n

British Olympic gold medalist Callum Skinner responded to a tweet<\/a>\u00a0thanking Leave.EU for their support before stating; \u201cbut I wish you wouldn’t use my image to promote your campaign.\u201d<\/p>\n

The Scottish cyclist finished his tweet with a representation of the EU flag and British Union Jack.<\/p>\n","protected":false},"excerpt":{"rendered":"

While brands and agencies have tussled with the British Olympic Association\u2019s Rule 40 which prevents non-official sponsors from connecting their brands with Team GB…<\/p>\n","protected":false},"author":423,"featured_media":91418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,3729,4371],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/91417"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=91417"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/91417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=91417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=91417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=91417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}