{"id":92334,"date":"2016-09-20T09:12:44","date_gmt":"2016-09-20T09:12:44","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=92334"},"modified":"2016-09-20T09:12:44","modified_gmt":"2016-09-20T09:12:44","slug":"ad-blocker-starts-selling-ads-in-new-racket","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/ad-blocker-starts-selling-ads-in-new-racket\/","title":{"rendered":"Ad-Blocker starts selling Ads in new \u201cRacket\u201d"},"content":{"rendered":"<p><strong>The company behind one of the world\u2019s most popular ad-blocking systems which has<\/strong><strong> been accused of disrupting online publishers\u2019 ability to generate revenue from their websites has <u><a href=\"http:\/\/www.pressgazette.co.uk\/top-internet-ad-blocker-starts-selling-its-own-adverts-in-cynical-move-to-get-into-ad-sales-business\/\">launched<\/a><\/u>\u00a0its own advertising sales platform.<\/strong><\/p>\n<p>Adblocks Plus, whose ad-blocking technology is used on more than 100 million devices, have rolled out a beta version of their Acceptable Ads Platform ahead of a full released expected later in\u00a0 the year.<\/p>\n<p>The Acceptable Ads Platform enables publishers to display \u201cwhitelisted\u201d adverts which are deemed non-obtrusive by the ad-blocker\u2019s community of users. The publisher retains 80 per cent of revenues and is able to continue displaying their standard advertising to users who do not use ad-blocking technology.<\/p>\n<p>Till Fiada, co-founder of Ad-Block Plus, told journalists: \u201cThere are two ecosystems of online consumers out there right now: the one composed of people who block intrusive ads and the other where people do not.<\/p>\n<p>\u201cThe Acceptable Ads Platform lets publishers reach the former group without changing anything about how they\u2019re reaching the latter.<\/p>\n<p>\u201cWe\u2019ve been waiting years for the ad-tech industry to do something consumer-friendly like this, so finally we got tired of waiting and decided to just do it ourselves.\u201d<\/p>\n<p>The move into advertising sales has been described by the Internet Advertising Bureau, who claim that more than 20 percent of adults in the UK are now using ad-blocking technology,\u00a0\u00a0 as \u201ccynical\u201d and a \u201cracket\u201d.<\/p>\n<p>Guy Phillipson, head of the IAB, said: \u201cAdblock Plus, who spent years as the consumer champion squashing adverts \u2013 now sell ads.<\/p>\n<p>\u201cWe see the cynical move from Adblock Plus as a new string in their racket. Now they\u2019re saying to publishers \u2018we took away some of your customers who didn\u2019t want ads, and now we are selling them back to you on commission\u2019.<\/p>\n<p>\u201cThe fact is, in the UK ad blocking has stalled. It\u2019s been stuck at 21 per cent throughout 2016 because the premium publishers who own great content, and provide a good ad experience, hold all the cards.\u201d<\/p>\n<p>Facebook recently upped the ante against ad-blocking technology by <u><a href=\"http:\/\/www.emarketer.com\/Article\/Why-Facebook-Blocking-Ad-Blockers\/1014346\">actively blocking<\/a><\/u>\u00a0the ad-blockers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company behind one of the world\u2019s most popular ad-blocking systems which has\ufeff been accused of disrupting online publishers\u2019 ability to generate revenue from their websites has launched its own advertising sales platform.<\/p>\n","protected":false},"author":423,"featured_media":92346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3729],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/92334"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=92334"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/92334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/92346"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=92334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=92334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=92334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}