{"id":93174,"date":"2016-10-17T08:26:08","date_gmt":"2016-10-17T08:26:08","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=93174"},"modified":"2016-11-11T16:16:59","modified_gmt":"2016-11-11T16:16:59","slug":"why-samsungs-reputation-wont-go-up-in-flames","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/why-samsungs-reputation-wont-go-up-in-flames\/","title":{"rendered":"Why Samsung\u2019s reputation won\u2019t go up in flames"},"content":{"rendered":"

What do mobile phone maker Samsung have in common with British car manufacturer Vauxhall and the kitchen appliance company Whirlpool?<\/strong><\/p>\n

You might say that some of their products are so hot \u2013 they could literally burst into flames.\u00a0They have issued a statement that leaves consumers in no doubt where they stand with their potentially faulty products.<\/p>\n

Samsung have asked owners of the apparently combustible Samsung Galaxy 7 Note to turn off their devices without delay and announced that they will be stopping production of the device immediately.<\/p>\n

Note:<\/strong> It\u2019s a smart move. Could you image the damage a burning phone could do in a confined space like a car, a train carriage or a plane? That would be truly catastrophic (in real terms and not just PR).<\/p>\n

In doing so, Samsung will no doubt be taking a huge financial hit (reportedly about $19 billion) and will undoubtedly suffer an embarrassing loss of reputation in the short term.<\/p>\n

However, in the long term they are taking responsibility for their own failings and being seen to put the welfare of their customers before their desire to make money.<\/p>\n

While consumers may poke fun at Samsung in the short term, they will also remember that after a little toing and froing the company made the right decision to protect their customers and their brand before anyone was seriously injured or worse.<\/p>\n

I have little doubt that Samsung will bounce back from this crisis. Consumers are after all a fickle bunch and as nobody has died, this is a story that will blow over as soon as the company releases their next model. I mean, it\u2019s not as if Samsung have done something really stupid like removing the headphone jack from their mobile devices (yet).<\/p>\n","protected":false},"excerpt":{"rendered":"

What do mobile phone maker Samsung have in common with British car manufacturer Vauxhall and the kitchen appliance company Whirlpool?<\/p>\n","protected":false},"author":423,"featured_media":93175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/93174"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=93174"}],"version-history":[{"count":1,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/93174\/revisions"}],"predecessor-version":[{"id":96087,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/93174\/revisions\/96087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/93175"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=93174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=93174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=93174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}