{"id":93517,"date":"2016-09-05T08:56:34","date_gmt":"2016-09-05T08:56:34","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=91805"},"modified":"2016-11-11T16:20:17","modified_gmt":"2016-11-11T16:20:17","slug":"pr-professionals-not-reading-papers-before-pitching-according-to-journalists","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/pr-professionals-not-reading-papers-before-pitching-according-to-journalists\/","title":{"rendered":"PR professionals not reading papers before pitching according to journalists"},"content":{"rendered":"<p><span style=\"font-size: 18px;\"><strong>PR pros are failing at their jobs according to journalists because they are not spending enough time reading the papers before making their pitches.<\/strong><\/span><\/p>\n<p>In a survey examining the relationship between journalists and PR professionals (hacks and flacks) <u><a href=\"http:\/\/www.prweek.com\/article\/1407128\/hacks-vs-flacks-survey-half-prs-dont-cut-it-say-journalists\">conducted by PR Week<\/a>,<\/u>\u00a0 nearly 50% of journalists questioned couldn\u2019t agree with a statement that said that PRs were good at their jobs.<\/p>\n<p>The general opinion was that PRs were not investing enough time into reading newspapers and magazines before pitching to them and as a result, much of their communication was deemed irrelevant or spammy.<\/p>\n<p>One journalist who took part in the survey said: \u201cI receive a fair amount of calls from PRs who have no idea what the magazine and website I work on are about.\u201d<\/p>\n<p>This should be of concern to everyone in the PR industry. If journalists view half of all PR communications as unprofessional \u2013 it threatens to tarnish the entire industry. How many bad PR pitches does a journalist need to receive before they just start ignoring them all?<\/p>\n<p>The real tragedy is that delivering targeted pitches isn\u2019t rocket science \u2013 its simple best practice which should be hammered into every junior PR from day one.<\/p>\n<p>Untargeted communications waste everyone\u2019s time \u2013 and in an industry where time is (client\u2019s) money &#8211; we cannot be so reckless. Ultimately, I would question any PR\u2019s professional reputation if they didn\u2019t include a little-targeted reading time into their working day.<\/p>\n<p><span style=\"font-size: 18px;\"><strong>How Professional Are Journalists? <\/strong><\/span><\/p>\n<p>While the survey suggested that PR pros considered their colleagues in journalism in a more kindly light, many expressed their concern at how budget cuts in the industry were impacting on the quality of journalism (particularly in local and regional titles).<\/p>\n<p>One PR pro surveyed said: \u201cBudget cuts in local media mean there are more unqualified reporters churning out inaccurate copy than there should be on \u2018the home patch\u2019\u201d<\/p>\n<p>PR Week is promising to reveal further results suggesting how the two professions view each other. Watch <u><a href=\"http:\/\/www.prweek.com\">this space<\/a><\/u>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR pros are failing at their jobs according to journalists because they are not spending enough time reading the papers before making their pitches.<\/p>\n","protected":false},"author":423,"featured_media":91808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/93517"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=93517"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/93517\/revisions"}],"predecessor-version":[{"id":96096,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/93517\/revisions\/96096"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/91808"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=93517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=93517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=93517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}