{"id":95230,"date":"2016-11-08T14:10:42","date_gmt":"2016-11-08T14:10:42","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=95230"},"modified":"2016-11-14T10:36:03","modified_gmt":"2016-11-14T10:36:03","slug":"blogger-spotlight-john-adams-dadblog-uk","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/blogger-spotlight-john-adams-dadblog-uk\/","title":{"rendered":"Blogger Spotlight: John Adams, DadBlog UK"},"content":{"rendered":"

John Adams<\/a> is the married father of two young girls who gave up a career in PR\/communications to become a stay at home father in 2011. He started blogging about his experiences of household management and childcare in 2012. As well as writing and blogging about parenting, fatherhood, family life and days out, John also looks at men’s style and grooming, travel and a host of other lifestyle subjects. In this spotlight John chats to us about why he loves vlogging, the challenges of making content that stand out, visiting Downing Street, and his excitement about working on new brand collaborations.\u00a0<\/strong><\/span><\/p>\n

Why should people read your blog? What makes it different?\u00a0<\/strong><\/span>Dad bloggers are rare enough, stay at home dads that blog are rarer still. I provide the perspective of being male and the main carer of my children. With one child at school and one yet to start in education, I bridge both the early years and school years.<\/p>\n

Of course, I also cover a host of lifestyle issues, from motoring and men\u2019s skincare to homebrewing beer and cooking. Added to this, I have been hitting YouTube hard over the past year and I love it.<\/p>\n

I vlog at least once a week and I\u2019ve had some great feedback on my videos.<\/p>\n

How do you measure the success of your website?\u00a0<\/strong><\/span>This is such a difficult question to answer! I do keep an eye on page views. That said, engagement is an important factor. Are people commenting on blog posts and videos? Are they sharing my content on Twitter and Facebook? All are signs that I am doing something correct.<\/p>\n

Are prominent brands asking me to work with them and if so, how? Working on a blog post is great, but if brands want me to work on a long and sustained campaign then it\u2019s clear people think I can add value.<\/p>\n

What advice would you give to someone who wants to start a blog?\u00a0<\/strong><\/span>Writing content for a blog is the easy part. In addition to this, you have to promote the blog on social media, produce good quality imagery, produce your own videos, take charge of your own PR and negotiate with brands and clients.<\/p>\n

I have a huge amount of respect for any blogger who pursues it as a vocation or occupation. A blog requires constant attention and it takes time to build a following and make your blog stand out from the crowd.<\/p>\n

In summary: be prepared to work very hard and don\u2019t expect anything to happen overnight.<\/p>\n

How do you work with marketers and PRs?\u00a0<\/strong><\/span>I am always happy to hear from people who have ideas for content. It may be giveaways, reviews, editorial, an event invitation, whatever, I am always interested. In the first instance, better to drop me an email. I am not always going to say yes, but don\u2019t let that put you off getting in touch.<\/p>\n

How do you use social media to promote and share content? What are the challenges?\u00a0<\/strong><\/span><\/p>\n

I use all the main social media channels: Facebook, Twitter, Instagram and Google+. I post daily on these channels and always try to spend some time engaging in conversation with my followers.\u00a0YouTube is another big one for me. As I have said already, I post at least one video a week.\u00a0I also post to LinkedIn. I don\u2019t post as frequently on this channel as I tend to post content that\u2019s more relevant to people working in PR and marketing.<\/p>\n