{"id":9542,"date":"2012-08-24T10:00:00","date_gmt":"2012-08-24T09:00:00","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=9542"},"modified":"2023-02-03T10:21:04","modified_gmt":"2023-02-03T09:21:04","slug":"weekly-comms-news-round-up-240812","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/weekly-comms-news-round-up-240812\/","title":{"rendered":"Weekly comms news round up 24\/08\/12"},"content":{"rendered":"

Yey it’s finally\u00a0#NottingHillCarnival<\/a> weekend here in London. I will be enjoying that to the fullest! But first my weekly pick of comms news curated via @CisionUK<\/a>. Enjoy!<\/p>\n

Digital marketers must learn to fail<\/a> by @kellymcclean<\/a> via New Media Knowledge<\/a><\/p>\n

“Failure is not a word commonly associated with business. In fact, it is a word that brings even the most thick-skinned executive out in a cold sweat. No one gets it right first time, but adopting a culture of constant testing allows businesses to fail faster and learn from their mistakes. Times have changed in marketing, and digital marketers must learn to love failure.”<\/p>\n

eBay survey predicts the value of ‘social shopping’ is set to more-than double by 2014<\/a> via @thedrum<\/a> The Drum<\/a><\/p>\n

“New research commissioned by online auction site, eBay, estimates that the value of social shopping is set to more than double by 2014. The findings follow the news that social-networking site Pinterest is set to dramatically increase the number of visitors who can access its site, by removing its invite-only policy and launching a series of apps.”<\/p>\n

The anatomy of a successful B2B social campaign [infographic]<\/a> by @gcharlton<\/a> via Econsultancy<\/a><\/p>\n

“This infographic from marketo<\/a> looks at the elements necessary for successful B2B social media<\/a> campaigns.”<\/p>\n

PPC accounts for just 6% of total search clicks [infographic] by @DavidTowers<\/a> via Econsultancy<\/a><\/p>\n

“Also, women\u00a0are slightly more prone to clicking on paid search results than males, and,\u00a0as age increases, so does the likelihood of clicking on paid search results.<\/p>\n

The research, based on\u00a028m people in the UK, making a total of 1.4bn search queries during June 2011,\u00a0is the\u00a0first in the UK to reveal click through rate (CTR) by natural search position for both brand and non-brand search terms and how these CTRs change by vertical.”<\/p>\n

Why we need new metrics for social media<\/a> by @gordonmacmillan<\/a> via The Wall<\/a><\/p>\n

“Interesting piece in Ad Age arguing why we need new metrics for social \u00a0media despite the data landscape already being \u201ccomplex and confusing\u201d.<\/p>\n

It makes the point that the current metrics we are using to measure social media are not fit for purpose as consumers do n0t behave in the same way on\u00a0social platforms as they do when on the any other website.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Yey it’s finally\u00a0#NottingHillCarnival weekend here in London. I will be enjoying that to the fullest! But first my weekly pick of comms news curated via @CisionUK. Enjoy! Digital marketers must learn to fail by @kellymcclean …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5741],"tags":[3242,3259,3433,3241],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/9542"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=9542"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/9542\/revisions"}],"predecessor-version":[{"id":142196,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/9542\/revisions\/142196"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=9542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=9542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=9542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}