{"id":97335,"date":"2016-12-05T09:43:22","date_gmt":"2016-12-05T09:43:22","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=97335"},"modified":"2016-12-19T16:39:50","modified_gmt":"2016-12-19T16:39:50","slug":"how-can-the-pr-industry-save-black-friday-for-the-high-street","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/how-can-the-pr-industry-save-black-friday-for-the-high-street\/","title":{"rendered":"How can the PR industry save Black Friday for the high street?"},"content":{"rendered":"<p><span style=\"font-size: 18px;\"><strong>Black Friday is dead \u2013 at least as the high street is concerned. It\u2019s now almost exclusively an online phenomenon owned by the likes of Amazon and\u2026, well is there anywhere else people do the bulk of their online shopping?<\/strong><\/span><\/p>\n<p>The sad thing is, the high street retailers have nobody but themselves to blame for the demise of \u201cthe sales event of the year\u201d and, I\u2019m afraid to say, the buck stops with the retail sector\u2019s PR and communications bosses. They really should be hanging their heads in shame.<\/p>\n<p>In an attempt to highlight just how exciting their previous Black Friday events were, retailers staged and released footage of baying crowds, literally fighting to get their hands on amazing (but limited) bargains.<\/p>\n<p>While a sizable number of people might be willing to trade punches to save a few pounds on a large screen television \u2013 it did more to turn people off the high street (with all its associated problems \u2013 parking, public transport, queues and the weather) and send them online in their droves. It\u2019s almost as if the major online retailers had planted a double agent in ranks of their high street competitors.<\/p>\n<p>And so Black Friday 2016 was a damp squib. The bargains were there, the promotion signs in place and sales assistances and security primed for the rush that didn\u2019t happen.<\/p>\n<p>The problem is, once let out \u2013 you cannot put the genie back in the box. Directors and shareholders expect to see an uptick in revenues in line with previous years\u2019 events. Anything less is a failure.<\/p>\n<p>What would your strategy be to bring the hoards back to the high street on Black Friday 2017? Fist fights and unobtainable bargains are so last year \u2013 so better get your thinking hats on.<\/p>\n<p>As a PR pro \u2013 the ball is in your court. I\u2019m not sure if the high street could survive another winter if you drop it again.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday is dead \u2013 at least as the high street is concerned. It\u2019s now almost exclusively an online phenomenon owned by the likes of Amazon and\u2026, well is there anywhere else people do the bulk of their online shopping?<\/p>\n","protected":false},"author":423,"featured_media":97336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,3729,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/97335"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=97335"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/97335\/revisions"}],"predecessor-version":[{"id":97957,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/97335\/revisions\/97957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/97336"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=97335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=97335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=97335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}