{"id":97442,"date":"2016-12-07T14:10:46","date_gmt":"2016-12-07T14:10:46","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=97442"},"modified":"2016-12-19T16:36:50","modified_gmt":"2016-12-19T16:36:50","slug":"barcelona-principles-to-ave-measuring-pr-roi","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/barcelona-principles-to-ave-measuring-pr-roi\/","title":{"rendered":"Barcelona principles to AVE &#8211; measuring PR ROI"},"content":{"rendered":"<p><span style=\"font-size: 18px;\"><strong>As the lines between PR, marketing, customer services and sales continue to blur, it\u2019s never been more important for PR professionals to accurately monitor and measure the success of their campaigns and activities.\u00a0<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2016\/12\/MEASURINGROI_WHITEPAPER.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-97477 aligncenter\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2016\/12\/MEASURINGROI_WHITEPAPER.jpg\" alt=\"measuringroi_whitepaper\" width=\"541\" height=\"355\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2016\/12\/MEASURINGROI_WHITEPAPER.jpg 760w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2016\/12\/MEASURINGROI_WHITEPAPER-300x197.jpg 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2016\/12\/MEASURINGROI_WHITEPAPER-705x463.jpg 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2016\/12\/MEASURINGROI_WHITEPAPER-450x295.jpg 450w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2016\/12\/MEASURINGROI_WHITEPAPER-500x328.jpg 500w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/><\/a><\/p>\n<p>Today we have released our brand new white paper, &#8216;<a href=\"http:\/\/email.vuelio.com\/eml-wp-measuring-pr-roi\" target=\"_blank\">Measuring PR Return on Investment<\/a>&#8216; which reveals how the PR industry currently measures success, the challenges it faces in order to remain relevant and earn cross-departmental respect and the various steps they now need to adopt to provide greater transparency and accountability.<\/p>\n<p>From Barcelona principles to AVE, our new white paper essential\u00a0guide lays down the law on measuring the success\u00a0of PR campaigns\u00a0to help you demonstrate the value of you work.<\/p>\n<p>To find out more <strong><span style=\"font-size: 18px;\"><a href=\"http:\/\/email.vuelio.com\/eml-wp-measuring-pr-roi\" target=\"_blank\">download our whitepaper now<\/a><\/span>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the lines between PR, marketing, customer services and sales continue to blur, it\u2019s never been more important for PR professionals to accurately monitor and measure the success of their campaigns and activities.<\/p>\n","protected":false},"author":423,"featured_media":97443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,3729,4072],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/97442"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=97442"}],"version-history":[{"count":4,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/97442\/revisions"}],"predecessor-version":[{"id":98108,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/97442\/revisions\/98108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/97443"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=97442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=97442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=97442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}