{"id":97481,"date":"2016-12-15T11:39:31","date_gmt":"2016-12-15T11:39:31","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=97481"},"modified":"2019-09-10T15:41:41","modified_gmt":"2019-09-10T14:41:41","slug":"best-pr-stunts-and-advertising-campaigns-of-2016","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/best-pr-stunts-and-advertising-campaigns-of-2016\/","title":{"rendered":"Best PR stunts and advertising campaigns of 2016"},"content":{"rendered":"<p><span style=\"font-size: 20px;\"><strong>As we come to the close of the year, we look at some of the best PR stunts and campaigns, ranging from the John Lewis Christmas advert, Donald Trump pizzas by Pizza Express, right the way through to KFC&#8217;s chicken-flavoured nail polish.<\/strong><\/span><\/p>\n<div   class='hr hr-short hr-center   avia-builder-el-0  el_before_av_hr  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<p><span style=\"font-size: 20px;\"><strong>KFC finger lickin&#8217; good nail polish<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2016\/12\/kfc-nail-polish-top.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-97699\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2016\/12\/kfc-nail-polish-top.jpg\" alt=\"kfc-nail-polish-top\" width=\"580\" height=\"350\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2016\/12\/kfc-nail-polish-top.jpg 580w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2016\/12\/kfc-nail-polish-top-300x181.jpg 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2016\/12\/kfc-nail-polish-top-450x272.jpg 450w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2016\/12\/kfc-nail-polish-top-500x302.jpg 500w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><\/p>\n<p>One of the funniest PR stunts of 2016 came from KFC who\u00a0announced it was entering the beauty department with a range of chicken-flavoured nail polishes.\u00a0Described as \u2018finger-lickin&#8217; good\u2019, KFC offered its customers the choice of \u00a0between two flavours, original or hot and spicy.<\/p>\n<div   class='hr hr-short hr-center   avia-builder-el-1  el_after_av_hr  el_before_av_hr '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<p><span style=\"font-size: 20px;\"><strong>The ghost prank that had audiences running for their lives<\/strong><\/span><\/p>\n<p>What better way to promote your new book than to pull a prank on an unsuspecting audience? At an exclusive reading of her new book, Michelle Paver\u00a0brought the mountaineering ghost in her book to life, which left people running for their lives.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Tdkr26hItks?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div   class='hr hr-short hr-center   avia-builder-el-2  el_after_av_hr  el_before_av_hr '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<p><span style=\"font-size: 20px;\"><strong>\u00a0Humanoids roam the streets of London<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2016\/12\/Westworld.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-97714\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2016\/12\/Westworld.jpg\" alt=\"westworld\" width=\"600\" height=\"414\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2016\/12\/Westworld.jpg 600w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2016\/12\/Westworld-300x207.jpg 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2016\/12\/Westworld-450x311.jpg 450w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2016\/12\/Westworld-500x345.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>It&#8217;s not often that you see\u00a0Humanoids roaming on the streets of Central London, but that&#8217;s exactly what happened this past October. In a publicity stunt for Sky Atlantic&#8217;s new sci-fi show Westworld, twenty Humanoids descended onto\u00a0Waterloo station, the Millennium Bridge and Westminster to help raise the show\u2019s profile.<\/p>\n<div   class='hr hr-short hr-center   avia-builder-el-3  el_after_av_hr  el_before_av_hr '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<p><span style=\"font-size: 18px;\"><strong><span style=\"font-size: 20px;\">John Lewis&#8217;s #BusterTheBoxer gets everyone chatting on social media<\/span>\u00a0<\/strong><\/span><\/p>\n<p>When it comes to festive campaigns, John Lewis always pulls out all the stops. Their latest Christmas offering is no different. Dubbed as the most hotly anticipated ad of the festive season, the star of this year&#8217;s ad is Buster the Boxer, who has already become a social media phenomenon with his own hashtag #BusterTheBoxer.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/sr6lr_VRsEo?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-size: 20px;\"><strong>And then there was the unforgettable spoof\u00a0<\/strong><\/span><\/p>\n<p>The popularity of the latest John Lewis advert also inspired a spoof following the US election results, which left many people laughing out loud.<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/fPRWNAr3EbQ?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div   class='hr hr-short hr-center   avia-builder-el-4  el_after_av_hr  el_before_av_hr '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<h2><strong><span style=\"font-size: 20px;\">Juliette the doll becomes the face of McDonald&#8217;s UK Christmas campaign<\/span><\/strong><\/h2>\n<p>McDonald\u2019s UK\u2019 took its biggest leap this year by launching its &#8220;biggest ever&#8221; Christmas campaign. Created by UK creative agency Leo Burnett London, the ad\u00a0takes an unconventional approach, focusing less on the fast food but instead a wooden doll called Juliette who comes to life after being left on the shelf for a year. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/FRu8l1isSHM?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div   class='hr hr-short hr-center   avia-builder-el-5  el_after_av_hr  el_before_av_hr '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<p><strong><span style=\"font-size: 20px;\">James Corden brings laughter and good cheer to Sainsbury&#8217;s Christmas ad<\/span><\/strong><\/p>\n<p>Narrated by Comedian James Corden, this animation offers a simple message &#8211; the best gift you can give this Christmas is yourself. Featuring jokes about transportation delays, disruption on trains, and managers twerking inappropriately at work, the new Sainsbury&#8217;s ad has been an instant hit with over 14 million clicks on YouTube.<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/bq5SGSCZe4E?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div   class='hr hr-short hr-center   avia-builder-el-6  el_after_av_hr  el_before_av_hr '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<p><span style=\"font-size: 20px;\"><strong>Amazon ad seeks to bring people together\u00a0<\/strong><\/span><\/p>\n<p>At a time of heightened tension between different social and cultural groups, the new Amazon Christmas ad seeks to bridge the gap. Starring a priest and an imam, this ad shows viewers how we can connect despite our differences.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Ouu6LGGIWsc?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div   class='hr hr-short hr-center   avia-builder-el-7  el_after_av_hr  el_before_av_hr '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<p><span style=\"font-size: 20px;\"><strong>Pizza Express\u00a0get political<\/strong><\/span><\/p>\n<p>Cashing in on the much-heated US presidential election, Pizza Express created Trump and Hillary pizzas with impressive precision.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Thanks <a href=\"https:\/\/twitter.com\/PizzaExpress\">@PizzaExpress<\/a> for these <a href=\"https:\/\/twitter.com\/hashtag\/Trump?src=hash\">#Trump<\/a> and <a href=\"https:\/\/twitter.com\/hashtag\/Clinton?src=hash\">#Clinton<\/a> pizzas <a href=\"https:\/\/t.co\/qIGZUNCjdl\">pic.twitter.com\/qIGZUNCjdl<\/a><\/p>\n<p>\u2014 Ben Norum (@BenNorum) <a href=\"https:\/\/twitter.com\/BenNorum\/status\/796009631835361280\">November 8, 2016<\/a><\/p><\/blockquote>\n<p><span style=\"font-size: 20px;\"><strong>PETA pulls iconic prank<\/strong><\/span><\/p>\n<div class=\"post-info\">Known for pulling high-profile stunts, PETA took things one step further by tricking Londoners into drinking &#8216;dog&#8217;s milk&#8217; in a\u00a0new stunt.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"post-info\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/nDaxt8hmMJU?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div   class='hr hr-short hr-center   avia-builder-el-8  el_after_av_hr  el_before_av_hr '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<p><span style=\"font-size: 20px;\"><strong>That moment when Ghostbusters took over Waterloo Station<\/strong><\/span><\/p>\n<p>To celebrate the remake of cult classic Ghostbusters, the film\u2019s Stay Puft Marshmallow Man \u2018smashed\u2019 through the floor and green slime was suddenly oozing all over the station. Hundreds of commuters passing through London Waterloo Station gathered to take selfies with the giant marshmallow head using the hashtag #ghostbusterswaterloo, run by teams of \u2018Ghostbusters\u2019 who had their own \u2018Who You Gonna Call?\u2019 business card.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/FIJOMv118ws?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div   class='hr hr-short hr-center   avia-builder-el-9  el_after_av_hr  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<p><span style=\"font-size: 20px;\"><strong>And the winner of the bigget tearjeaker goes to&#8230;.\u00a0<\/strong><\/span><\/p>\n<p>Online auction website Allegro created a polish Christmas advert which has reduced millions to tears. With over 12 million YouTube hits, the ad pulls at the heartstrings. The ad shows a slightly eccentric granddad learning English so he can introduce himself to his British grandchild when he arrives in the UK.<\/p>\n<h1 class=\"headline__title\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/tU5Rnd-HM6A?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h1>\n<p><strong><span style=\"font-size: 18px;\">To see more of our favourite publicity highlights of 2016, check out this <a href=\"https:\/\/canvas.vuelio.co.uk\/demoazurevueliocouk\/bestcampaignsof2016\" target=\"_blank\" rel=\"noopener noreferrer\">Vuelio Canvas<\/a>.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we come to the close of the year, we look at some of the best PR stunts and campaigns, ranging from the John Lewis Christmas advert, Donald Trump pizzas by Pizza Express, right the way through to KFC&#8217;s chicken-flavoured nail polish.<\/p>\n","protected":false},"author":423,"featured_media":97740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,3695,3729],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/97481"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=97481"}],"version-history":[{"count":6,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/97481\/revisions"}],"predecessor-version":[{"id":124370,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/97481\/revisions\/124370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/97740"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=97481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=97481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=97481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}