{"id":97511,"date":"2016-12-13T11:00:46","date_gmt":"2016-12-13T11:00:46","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=97511"},"modified":"2016-12-19T16:23:48","modified_gmt":"2016-12-19T16:23:48","slug":"could-newsprint-see-a-revival-to-match-vinyl-records","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/could-newsprint-see-a-revival-to-match-vinyl-records\/","title":{"rendered":"Could newsprint see a revival to match vinyl records?"},"content":{"rendered":"<p><strong>Newspaper publishers and lovers of tangible reading material will no doubt be following the news about vinyl records <u>outselling digital downloads<\/u>\u00a0and hoping for a similar resurgence in their fortunes. However, if the newspaper industry believes a return to getting ink on their readers\u2019 fingers is on the horizon \u2013 they\u2019ve really misjudged the difference between music lovers and news followers.<\/strong><\/p>\n<p>Newspapers are a throwaway product \u2013 which is why they are printed on relatively cheap newsprint and also why digital (virtually free) distribution makes so much sense. A daily newspaper has a lifespan of day (or less). Most people do not keep newspapers beyond their intended period of consumption and many are abandoned within minutes. As the old saying goes, yesterday\u2019s news is tomorrow\u2019s fish and chip paper (it\u2019s not even that anymore).<\/p>\n<p>Music on the other hand is something that is cherished and played time and time again. I\u2019m still listening to music from my student days. Hell, I\u2019m still listening to some music that was made before I was born.<\/p>\n<p>Music is something that can be shared across generations and nothing helps cement that bond more than the ceremony of carefully placing a needle on the spiral groove on a piece of vinyl.<\/p>\n<p>How many family memories or lasting friendships are created over a newspaper? Sure they are useful, informative and entertaining \u2013 but they are certainly not something that most young people connect with their parents over. If anything, (terminally uncool) parents used newspapers to physically hide from their children.<\/p>\n<p>The Independent has already proven that a digital only newspaper can work and return a profit. I\u2019m sure there will be no demands for a return to the halcyon (loss-making) days of print there.<\/p>\n<p>So no, newspapers will find very little comfort in the resurgence of analogue music formats \u2013 but book publishers \u2013 well that\u2019s a different story.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newspaper publishers and lovers of tangible reading material will no doubt be following the news about vinyl records outselling digital downloads and hoping for a similar resurgence in their fortunes. However, if the newspaper industry believes a return to getting ink on their readers\u2019 fingers is on the horizon \u2013 they\u2019ve really misjudged the difference between music lovers and news followers.<\/p>\n","protected":false},"author":423,"featured_media":97514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3729],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/97511"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=97511"}],"version-history":[{"count":1,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/97511\/revisions"}],"predecessor-version":[{"id":97512,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/97511\/revisions\/97512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/97514"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=97511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=97511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=97511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}