{"id":97912,"date":"2016-12-20T14:00:56","date_gmt":"2016-12-20T14:00:56","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=97912"},"modified":"2017-01-18T15:58:17","modified_gmt":"2017-01-18T15:58:17","slug":"the-new-statesman-soars-in-less-than-liberal-media-landscape","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/the-new-statesman-soars-in-less-than-liberal-media-landscape\/","title":{"rendered":"The New Statesman soars in less than liberal media landscape"},"content":{"rendered":"<p><span style=\"font-size: 18px;\"><strong>In a media landscape dominated by publishers which lean to the right, you\u2019d be forgiven for thinking that perhaps more liberal and left-wing publications are a dying breed.\u00a0Jason Cawley, editor at The New Statesman, will tell you differently.<\/strong><\/span><\/p>\n<p>In fact, Cawley\u2019s magazine is in rude health and recently celebrated its highest print circulation (35,000 copies) in 35 years. The online edition is also doing rather well with traffic soaring above 4 million unique viewers in June of this year (although many other publications also reported a massive rise in users surrounding the EI referendum).<\/p>\n<p>Cawley puts the magazine\u2019s success down to a return to its founding principles of creating a high-class weekly review of politics and literature, beholden to no single political party.<\/p>\n<p>Cawley <a href=\"http:\/\/www.pressgazette.co.uk\/new-statesman-trumpets-rare-liberal-media-success-with-growing-print-circulation-and-web-traffic\/\" target=\"_blank\"><u>told journalists<\/u><\/a>: \u201cWhile much of the liberal media has been struggling to survive in a declining market dominated by powerful media groups, the\u00a0New Statesman\u00a0has not merely held its position but expanded dramatically.<\/p>\n<p>\u201cWe have succeeded by returning to the founding mission of the magazine, which was to create a high-class weekly review of politics and literature, beholden to no one political party.<\/p>\n<p>\u201cToday\u2019s record figures are the result of a relentless commitment to quality, sceptical and unpredictable politics, innovative special issues, investment in emerging talent, and a smart digital strategy. This is the best possible platform from which to cover these momentous new times.\u201d<\/p>\n<p>Much of the magazines success has been attributed to their aggressive digital expansion strategy, including innovative use of podcasts, email newsletters and new microsites, which have helped the news brand generate traffic and build its international readership.<\/p>\n<p>The New Statesman joins a small number of \u201ctraditional\u201d publishers (including The Economist) who have actually bolstered their success by embracing new technology rather than throwing stones at it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a media landscape dominated by publishers which lean to the right, you\u2019d be forgiven for thinking that perhaps more liberal and left-wing publications are a dying breed. Jason Cawley, editor at The New Statesman, will tell you differently.<\/p>\n","protected":false},"author":423,"featured_media":97915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[350,3729],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/97912"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=97912"}],"version-history":[{"count":1,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/97912\/revisions"}],"predecessor-version":[{"id":97913,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/97912\/revisions\/97913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/97915"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=97912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=97912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=97912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}