{"id":99087,"date":"2017-01-20T11:01:39","date_gmt":"2017-01-20T11:01:39","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=99087"},"modified":"2019-09-10T15:39:57","modified_gmt":"2019-09-10T14:39:57","slug":"obamas-finest-pr-moments","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/obamas-finest-pr-moments\/","title":{"rendered":"Obama’s finest PR moments"},"content":{"rendered":"

There are very few presidents who had the charisma, charm, eloquence, coolness and global appeal as Barack Obama. Described as one of the greatest orators of his generation, Obama was one of a kind. But later today Barack Obama will be stepping down from his role as commander in chief to make way for the new leader of the free world, Donald Trump. \u00a0<\/strong><\/span><\/p>\n

But before he bows out,\u00a0we think it’s appropriate that we look back over Barack’s finest PR moments.\u00a0<\/span><\/p>\n

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1. The hug that became a social media phenomenon\u00a0<\/span><\/strong><\/p>\n

Who remembers the infamous\u00a0hug between Barack and Michelle? Following his second historic presidential win, a simple picture of Obama hugging Michelle with the accompanying message ‘Four more years’ captured the world’s imagination. Within hours the photo became a social media sensation, becoming the most-shared image, setting the tone for his second term in office.<\/p>\n

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2. Using social influencers to promote his political agenda<\/strong><\/span><\/p>\n

The Obama administration have been trailerblazers in regards in regards to their use of social media. In an attempt to encourage support for Obama’s Affordable Care Act, the President invited some of the most popular self-made stars on YouTube to a White House Summit. The outcome was a hip-hop parody video, featuring YouTube stars like Alpha Cat urging American’s to sign up for Obamacare. The YouTube video quickly went viral, generating over three million views.<\/p>\n