Mapping the media: How do stories travel today’s fragmented landscape?

Why do some stories vanish while others catch fire?

The path from pitch to public attention is no longer linear – it’s a complex, multi-platform journey full of unexpected twists, political buffers, and social media accelerants.

For PR, communications, and public affairs professionals, navigating this chaotic ecosystem has no clear course ahead. To go beyond the headlines, we unpack the findings from our report, ‘How news travels in today’s fragmented media environment‘, to give you a new playbook for building, tracking, and influencing narratives.

Further insight comes from expert panelists Burson UK Head of Media Strategy Sean Allen-Moy and JournalismUK Community Editor Jacob Granger.