Media Monitoring Services | Social, Print, Broadcast, Online

Media Monitoring FAQ

What is a media monitoring service?

A media monitoring service provides users with media content and media coverage which is of interest to them, based on specific keywords and topics. The type of content monitored can include print (newspapers & magazines), broadcast (TV & radio), online (news websites & blogs) and social media.

The service can be used to track and measure the success of communications and brand reputation, monitor news about competitors and the marketplace and find information about emerging trends and discussions.

What is a media analysis?

Media analysis is the evaluation of pieces of media coverage to identify trends and insights, measure the results of communications campaigns and understand brand reputation and consumer opinions.

Media analysis tools can be used to evaluate a variety of metrics such as volume of coverage, circulation, sentiment, Advertising Value Equivalency (AVE) and others, to demonstrate a return on investment (ROI) for communications campaigns.

What is social media monitoring?

Social media monitoring or social listening is the process of monitoring social media channels and content such as social networking sies, blogs, news, forums and message boards to identify the volume and sentiment of online conversations about a brand or topic.

Social listening allows users to identify the opinions of social media users on a topic or brand, measure the impact of marketing campaigns, identify opportunities for engagement and emerging trends, assess competitor activity and share of voice and track and manage PR crises.

What is social media intelligence?

Social media intelligence is the process of monitoring and analysing social media channels and content to identify trends and draw insights into social media users’ needs and opinions.

Social media intelligence tools can be used to determine the success of a marketing campaign, evaluate a brand’s reputation and consumer sentiment, influence social media discussions, determine product satisfaction and inform new product development.

How much does a media monitoring subscription cost?

The cost of a subscription depends on your needs. Media monitoring is highly customizable to requirements and depends on the type and number of keywords and topics you want to track.

We want to make sure you only pay for the monitoring relevant to your needs, so if you want to find out how much a service fitting your requirements costs, get in touch with us for a personalised quote.