"Our main goal is to consistently build high-quality, relevant media coverage that strengthens both brand positioning and commercial growth.

"For Pow Food, that’s about owning the space around workplace nutrition, sustainability and performance. For NUUDA, it’s about building awareness as a credible, premium nutrition brand within a competitive market.

"The Journalist Enquiry Service plays a key role in helping us tap into real-time media opportunities and stay visible across both consumer and trade press.

"We use it as an active, daily tool to identify relevant journalist requests and respond quickly with tailored, insight-led commentary.

"Rather than taking a volume approach, we focus on responding to highly relevant opportunities where we can add genuine value, whether that’s expert commentary, product inclusion or founder insight. It allows us to stay reactive while still aligning with our wider PR strategy and campaign messaging.

"The speed and relevance of the platform is what makes it so valuable. It gives direct access to journalists actively looking for input, which removes a lot of the guesswork compared to more traditional outreach.

"It also allows us to be much more agile, responding to live opportunities rather than relying solely on planned campaigns. Compared to other platforms, it feels more immediate and actionable, which is key when you’re working across both B2B and DTC brands.

"More broadly, it’s become an important part of our PR mix, helping us maintain a steady pipeline of opportunities and convert them into meaningful coverage. "

"Vuelio is an essential partner to the Stroke Association's work in raising awareness of stroke as a condition and our purpose as a charity. The comprehensive Media Database helps us to reach key journalists and contacts to place quality media coverage in titles that help us to reach our target audiences, while the analytics function gives us the resource to evaluate our media coverage effectively to understand how we are reaching our goals.

"Vuelio’s monthly and quarterly reports are extremely useful to share with internal stakeholders and help the wider organisation see the impact of our work in the PR, Social and Stories team - they're clear, concise and clearly demonstrate our results and the impact of our team's work.

"More detailed individual campaign reports shape our evaluations for specific campaigns and key areas of focus for the organisation, helping us to gain understanding into what has been successful and learn how we can build on results year on year.

"Our team use the Media Database each and every day for media relations to ensure we're reaching key journalists and media titles. The Vuelio team are always responsive, incredibly supportive, and regularly offer new approaches to improve our ways of working tovensure maximum impact. We really value working alongside the Vuelio team and see them as a critical partner to our work."

"With Vuelio, everything is all in one place, and everything is connected. We can see how much coverage we’re getting and for what releases, which will ultimately make planning future campaigns more successful. Vuelio is a really useful, efficient and smart way of distributing press releases, tracking enquiries and analysing our coverage."