CASE STUDY · PUBLIC SECTOR

Counter Terrorism Policing

How Counter Terrorism Policing is reaching new audiences with Vuelio

For any communications team, cutting through the noise of a crowded media landscape is a significant challenge. But for the CTPHQ team, the stakes are exceptionally high. As media manager Benjamin Holman explains, its fundamental purpose is ‘to lead communication that helps keep the country safe from terrorism and national security threats.’

‘Campaigns designed by CTP have shown that communication delivers effect: changing attitudes and behaviours and prompting action in the general public and in police colleagues.’

‘Brilliant communications at national, regional and local level can change perceptions and turn communities from bystanders to supporters.’

Internally, the mission is just as critical:

‘Our officers and staff need the right information, at the right time, in the right way, so they can be as effective as possible in their roles.’

For any communications team, cutting through the noise of a crowded media landscape is a significant challenge. But for the CTPHQ team, the stakes are exceptionally high. As media manager Benjamin Holman explains, its fundamental purpose is ‘to lead communication that helps keep the country safe from terrorism and national security threats.’

‘Campaigns designed by CTP have shown that communication delivers effect: changing attitudes and behaviours and prompting action in the general public and in police colleagues.’

‘Brilliant communications at national, regional and local level can change perceptions and turn communities from bystanders to supporters.’

Internally, the mission is just as critical:

‘Our officers and staff need the right information, at the right time, in the right way, so they can be as effective as possible in their roles.’