CASE STUDY · NON PROFIT

Rail Safety & Standards Board

About the Rail Safety and Standards Board (RSSB)

  • A not-for-profit organisation owned by major industry stakeholders in the rail space
  • Aims to help its members deliver a better and safer UK railway
  • RSSB’s 2019-2024 Business Plan will put passengers first by meeting a range of industry priorities with a focus on safety, health, sustainability, efficiency, innovation and the post-Brexit future of travel.

The Challenge

The Rail Safety and Standard Board’s work to deliver a better and safer railway includes the management of its far-reaching research programme, which involves the collation and analysis of related data from across Great Britain.

Information gathered by the Board informs its UK members, but also forms the basis of guidance provided to other industries and rail-related organisations across the world as part of its Affiliation programme.

The dedicated research required to find future stakeholders is just one challenge – the first step – of the work RSSB undertakes.

It is important to monitor the actions, discussions, changes in attitude and ongoing research within the political and public space to engage current and new members with knowledge and ideas for development and improvement of Britain’s rail.

The Rail Safety and Standards Board wanted:

  • Oversight over real-time change in policy, opinion and approach happening across Government, Parliament and the public sphere
  • Access to information on relevant stakeholders in the rail industry
  • The delivery and analysis of information related to its aims and business plan for the next five years
  • Social media monitoring as well as tailored content gathered from traditional media sources

‘We were highly impressed by Vuelio’s breadth of media and political data and the level of detail in that data right from our trial of the service. We immediately saw it was much better quality than anything we had before’ says Alexi.

Solution

RSSB chose Vuelio Political Services to identify, monitor and engage with key stakeholders in Parliament, politics at large and public affairs, with:

  • Political Database
  • Political Reports
  • Political Monitoring

RSSB were sceptical that a single platform could meet their needs.

They specifically wanted to discover and engage with new contacts across the UK’s Parliaments, Government departments and among council leaders, special advisers, council chief executives and their staffers.

‘We had doubts that a political monitoring database could deliver the data and detail we need, following previous experiences with public affairs agencies and disappointing databases,’ says Alexi Ozioro, Senior Public Affairs Manager for RSSB.

‘Any skepticism was gone once we saw the richness and quality of content available through Vuelio’s political platform.’

‘The database and monitoring are integrated in the platform, so discovering interesting stakeholders and engaging them is much quicker and easier for us now.’

Results

The Rail Safety and Standards Board is now equipped with the software to find, monitor and engage key stakeholders and source the research and data it needs for its members and Affiliate programme with the Vuelio political database and monitoring platform.

‘We didn’t realise, until we saw all the different moving parts in action, just how powerful the Vuelio platform could be, and how much it would help the team on a daily basis.’