See the tangible results your individual campaigns, crisis management responses and media strategies deliver for your brand. Cision Global Insights provides the monitoring and metrics you need to get your brand in the spotlight.
Focus and unify communication efforts
Simply and accurately measure earned media across multiple business units, countries and brands. We provide a single approach to gathering, measuring and reporting so you can easily manage remote teams and agencies, and provide indisputable metrics when communicating with executives.
Identify opportunities and strengths
Understand the impact of a campaign or crisis, benchmark against competitors and monitor your performance over time. We provide metrics that highlight your strengths, pinpoints vulnerabilities and provides intel for moving forward.
Understand brand perception
Evaluate your coverage based on tone and message pickup to drive more positive media mentions for your brand. Benchmark your sentiment against competitors’ to see how you stack up and highlight areas for improvement to protect your brand.
Leverage the power of association
Constantly mentioned in conjunction with another brand or in the shadow of a competitor? Discover opportunities to leverage another company’s brand equity or identify weaknesses in media and market perception of your brand.
Strengthen influencer relationships
Find your brand’s biggest advocates, strengthen those relationships and uncover new audiences to further your awareness goals with Influencer Analysis. Turn detractors into advocates by finding ways to pivot the conversation to mutual areas of agreement and respect.
