The Banking Comms Index
The Banking Comms Index uses Vuelio Media Monitoring and Analysis to measure the percentage Share of Voice of the top retail banking brands and selected challenger banks in Britain. The earned online media coverage all appears in curated Tier 1 national titles and financial trade publications.
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HSBC wasn’t able to hold on to its shared top spot placement with Barclays, falling very slightly to second. This makes it the fourth consecutive week that Barclays has remained dominant in the ranking, as it has for many weeks since the start of the Banking Comms Index.
For the challenger brands, Monzo rises to number 8, while significant gains in Share of Voice has been achieved by Starling Bank, whose 3.6 brings it up to number 9.