The Banking Comms Index
The Banking Comms Index uses Vuelio Media Monitoring and Analysis to measure the percentage Share of Voice of the top retail banking brands and selected challenger banks in Britain. The earned online media coverage all appears in curated Tier 1 national titles and financial trade publications.
For more information about this Index, please get in touch.
The Vuelio Insights team has analysed the data behind this Index, focusing on prominence, volume, key issues and sentiment. Download the report here.
It’s another week where the challenger brands have seen strong performances to steal Share of Voice ground. Aldermore had one of its best weeks to date, with mentions around mortgages and being picked by Martin Lewis as having one of the best saving interest rates. Revolut has also seen a decent volume of mentions to push up its weekly Share of Voice, with various topics contributing to its rise.
At the top, Nationwide has had a very strong week following the latest house price data (and being one of two brands that are seen as the authority on the matter), pushing out HSBC to steal second and making a late challenge for the coveted third spot as year-end approaches.
It’s not all good news though, branch closures and consumer complaints have also contributed to a number of stories this week across many of the retail bank brands.