Email Marketing Executive

KEY INFORMATION

JOB TITLE: Email Marketing Executive

REPORTS TO: CRM Marketing Manager

DIRECT REPORTS: None

SUBSIDIARY & LOCATION: AIMEDIADATA LTD, 79 Hatton Garden (Hybrid office/home working is possible)

UPDATED: 10/02/2022

COMPANY OVERVIEW

Access Intelligence is a tech innovator, delivering high quality SaaS products that address the fundamental business needs of clients in the marketing and communications industries. We combine AI technologies with human expertise to analyse data and create insights to understand what has impact on an organisation and their key audiences – from customers to stakeholders, politicians to influencers and the media.

The evolving Access Intelligence portfolio includes Isentia, the market-leading media monitoring, intelligence and insights solution provider; Pulsar, the most advanced audience intelligence and social listening platform; Vuelio, which provides monitoring, insight, engagement and evaluation tools for politics, editorial and social media in one place; and ResponseSource, the network that connects journalists and influencers to the PR and communications industry.

Access Intelligence is an AIM-listed SaaS provider with over 1,000 employees across 10 countries. Our technology is used by 6,000 organisations every day, from global blue-chip enterprises and communications agencies to public sector organisations and not-for-profits.

ROLE OVERVIEW

This is an exciting opportunity for an experienced email marketing executive to join a vibrant, fast growing SaaS group based in great offices in Farringdon with a company gym and access to a wellness manager. A blend of home and office working is possible.

The Email Marketing Executive will be part of the AI Group Marketing Team, working closely with the CRM Marketing Manager and other members of the team to deliver on our CRM strategy and marketing KPIs. The key purpose of the role is to ensure we interact effectively with new and existing customers in order to build awareness, consideration, conversion, retention and customer advocacy.

The Email Marketing Executive may work on campaigns across any AI group brands, including Pulsar, Vuelio and ResponseSource.

KEY RESPONSIBILITIES

Email Campaign Development

• Support the CRM Marketing Manager to deliver our CRM strategy and lifecycle journeys
• Write and create compelling email campaigns that effectively communicate with AI group core audiences
• Ensure email communications are sent on time according to strict campaign schedules
• Manage campaign assets in shared systems
• Test, track and measure campaign performance against KPIs
• Create A/B testing for email and landing pages to measure effectiveness and improve campaign performanceReport and analyse campaign performance against objectives to inform and improve future activity
• Support the wider marketing team on adhoc projects and activities

Data Management

• Ensure email marketing data is accurate and GDPR compliant when executing campaigns and collecting data
• Daily management of marketing data using Hubspot and Salesforce (ie update contact information, segment target audiences)
• Marketing leads management: including creation, updating existing information and sharing details with relevant teams using Salesforce
• Lead assignment: ensure marketing leads are created, updated and shared with relevant teams in a timely manner
• Action GDPR and subject access requests by checking and updating data using Hubspot and Salesforce

Other

• All staff have a responsibility and an essential role to play in safeguarding Access Intelligence’s information and that of its customers. You are required to take all reasonable steps to comply with the Access Intelligence Information Security Policy and the polices and processes outlined in the Access Intelligence Information Security Management System (ISMS).
• We can all play a part in creating the inclusive and diverse environment that enables us to do our best work through being welcoming to others, considerate of difference, responsible in our behaviour, constructive in disagreement and open to learn.

PROFILE

• Bacherlor’s degree or equivalent
• Formal Marketing or Communications qualification preferred
• A minimum of 1-2 years of relevant experience in email marketing or communications
• Working knowledge of relevant email marketing software such as Hubspot, Pardot, Eloqua
• Hubspot experience preferred but not essential
• Experience in managing data sets using CRM software
• Excellent written and verbal communication skills
• Strong copywriting and editing skills
• High attention to detail, flexible and calm under pressure
• Must be data driven with an analytical mind-set
• Proactive and willing to learn new skills
• A strong interest in tech and marketing, PR and comms industries
• Experience working in SaaS, technology or B2B preferred

SALARY, BONUS SCHEME & BENEFITS

Salary £26,000

Benefits:

• 22 days holidays rising to 27 days with service
• Life Assurance
• Access to Dental Insurance (self-paid)
• Perkbox Rewards Scheme
• Pension (auto-enrolment after 3 months with 4% employer contribution)
• Opt-in Private Healthcare (after successful completion of probation)
• Access to an in-house Wellness Manager for support with fitness, injury management, nutrition and meditation and, in the office, an in-house gym in which we run a range of wellbeing classes
• A friendly team and a range of soft benefits such as fruit and good coffee in the office, Cycle Scheme and company social activities