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Press Office Management

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Manage your press office and PR relationships with confidence

Are you handling press enquiries efficiently while maintaining the relationships that matter most to your organisation?

Now more than ever, handling press enquiries, managing crisis communications, and building lasting journalist relationships requires precision and speed. Whether you’re responding to breaking news, coordinating campaigns, or managing sensitive issues, having complete and flexible visibility of your media interactions gives you the insight to handle these with confidence and speed.

With Vuelio’s Press Office Management platform, you can centralise all media relations activities, ensuring every enquiry is tracked, every response is consistent, and every relationship is strengthened through strategic engagement.

Centralise and enhance media relationships

Transform how your press office operates by capturing all media interactions, enquiries, responses, meetings or briefings – in one comprehensive platform that connects seamlessly to your broader communications strategy.

The system adapts to both reactive and proactive engagement types, helping you build complete visibility of media activity across your entire team while ensuring consistency in messaging and approach.

Press Enquiry Management

  • Log reactive enquiries as they arrive or track proactive outreach with intuitive tools designed for busy press offices.
  • Forward email exchanges directly into the platform using our email integration feature.
  • Create comprehensive records that capture not just the enquiry details but the full context of each journalist relationship.
  • Seamlessly integrate with Vuelio’s extensive media contacts database and monitoring capabilities, eliminating information silos and maximising the value of every media interaction.

Transform enquiries into strategic intelligence

Understand patterns, priorities, and opportunities with sophisticated tools that surface actionable insights from your daily press office activities.

Leverage custom categorisation, sentiment analysis, and real-time reporting to capture both immediate tactical needs and longer-term strategic intelligence about media interest and coverage trends.

Advanced Categorisation and Intelligence

  • Create bespoke tags, categories, and journalist types that reflect how your press office actually works.
  • Filter large volumes of enquiries instantly to identify trends, manage workloads, and ensure nothing falls through the cracks.

Comprehensive Issue and Campaign Coordination

  • Connect all related press enquiries, responses, lines-to-take, press releases, and resulting coverage to dedicated issue or campaign pages, creating complete 360-degree visibility of communications activity around critical topics.
  • Generate detailed PDF reports or interactive dashboards instantly to demonstrate impact, track progress, and inform strategic decisions with real-time clarity.

Demonstrate impact and maintain security

Plan strategically with comprehensive historical records, measure outcomes effectively through integrated monitoring, and operate with confidence on a GDPR-compliant, ISO-accredited platform.

Our solution is built for professional press office operations, ensuring data security, audit trails, and the analytical depth needed to demonstrate value to senior stakeholders.

Integrated Analytics and Reporting

  • Showcase your team’s strategic contribution by reporting on enquiry volumes handled, response times achieved, proactive versus reactive activity ratios, and over twenty additional metrics that demonstrate professional impact.
  • Track how press enquiries convert to coverage, identify which relationships drive the most valuable outcomes, and use data-driven insights to optimise future media relations strategy.

Seamless Database and Monitoring Integration

  • View complete enquiry histories on individual journalist profiles, link contacts directly from our comprehensive databases to specific enquiries, and create new contacts instantly when logging enquiries.
  • Connect monitoring data to track how your enquiry management translates into actual media coverage, linking articles directly to the journalist conversations that generated them to measure engagement effectiveness and relationship strength.

Secure and reliable

  • Fully ISO and Cyber Essentials certified with robust policies and procedures in place to ensure your data is secure 24/7

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Discover press office management that delivers results

With Vuelio, your press office operates with strategic precision, responds with confidence, and builds media relationships that drive meaningful outcomes—backed by integrated tools to manage complexity and demonstrate measurable impact.

Get in touch to see how Vuelio can transform your press office operations and media relations strategy today.

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