Webinar: Content Marketing and an Update on Search Engine Optimization

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There is nothing that changes more frequently than Search and if it’s not part of your full time job, you may have missed out on some important updates. In the past, all you had to do was insert a couple hyperlinks and keywords into your press release send it across the wire, and you were good to go. Now, SEO is not so clear cut.

Join Chad Pollitt, Director of Marketing for DigitalRelevance, and Laurie Mahoney, Director of Product Marketing for Cision, as they share what you need to know to better optimize your press releases and other branded content.

From online tools to analyzing social metrics—this 60-minute, complimentary webinar will give you the ins and outs of SEO now and a glimpse of where it’s headed tomorrow.

Takeaways include:

  • The past, present and future of SEO. How to be prepared for the next round of changes
  • Google’s Not Provided: what you need to know
  • The latest news on Google Authorship
  • How Google’s updates—from Panda to Hummingbird—have changed the game for SEO and content marketing
  • How to monitor and report the online performance of your campaigns