5 PR tips from the hotel industry

This is a guest post from Frank Marr of AM+A Marketing and Media Relations. Frank has compiled a list of AM+A’s top tips for creating and putting into action an effective hotel PR and marketing strategy, which the ...

CIPR AGM hears from Reuters Institute’s Meera Selva

The CIPR held its AGM last night, reflecting on last year’s results, the Institute’s accounts and presenting this year’s Sir Stephen Tallents Medal to Laura Sutherland (congratulations from all at Vuelio!). Following official business, the ...

Impact vs Value in PR

One of the questions our clients often ask us is how to calculate the value of editorial coverage. In the past, the accepted measure was Advertising Value Equivalent (AVE) but this is now held in ...

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