‘How to Improve Your Influencer Relations’ explores ethical and effective collaborations from the PR’s perspective, with our guests Anne-Marie Lacey, managing director of Filament PR and Debbie Sharratt, independent PR practitioner and blogger at My Boys Club.
- How to use the ASA guidelines, CAP code, Google rules and social media secrets
- What paid-for content really means and when you need to disclose
- How ethical relationships can boost your brand’s reputation and ROI
- What to do if your influencers break the rules