What’s the best way to build relationships with journalists in 2023?
Remote working, emerging technologies and media fragmentation have reshaped media relations. Our latest research looks into the changing face of the industry and how PR professionals should approach media relationships in this new environment.
In our recent webinar From pitch to published – a guide to media relations in 2023, Stephen Waddington, Founder and Managing Partner of Wadds Inc. presented the findings including best practice tips for pitching to the media.
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- How remote working has led practitioners to explore more creative ways to connect with the media
- Whether press conferences and face-to-face meetings still provide value in 2023
- How inbound tools and social media can help identify PR opportunities and to build strong rapport with journalists