It is a debate that has been raging for more than 50 years: how to integrate PR and Marketing. Successfully.
Vuelio’s latest white paper by Stephen Waddington explores the trends associated with integrating marketing and public relations. Gathering insight from industry professionals both in-house and from leading agencies, it uncovers a range of opportunities from ABM and community management to a changing media landscape and the reappraisal of brands.
In our latest webinar, PR & Marketing: The Ultimate Power Couple?, we bring you a discussion between Stephen Waddington; Suman Hughes, Director, Communications at Mastercard UK; and Tara O’Donnell, Managing Director UK at Hotwire Global, who will share their thoughts on how they see the integration of PR and marketing becoming a reality.
Fill in the form below to watch the webinar and learn:
- The opportunities in PR and marketing integration
- The impact Covid-19 has had on both functions
- How to measure the success of integrated activities