In an era defined by rapid tech innovation and evolving consumer behaviours, understanding and effectively engaging with Gen Z has become a paramount challenge for PR & comms professionals.
Our latest white paper A guide to Gen Z engagement outlines the true spectrum of Gen Z personas – separating fact from fiction across the media landscape, debunking stereotypes and offering clear-cut insights into the nuances of the demographic.
Drawing insights from our recent industry survey and audience analysis, our report explores Gen Z’s motivations and values, the online platforms they frequent, as well as what PR & comms professionals can do to enhance their engagement.
Read the report to learn:
- How the media and comms industry line up in their perceptions of the demographic
- Which media platforms and social media channels are most used by Gen Z
- Who Gen Z really are and the spectrum of personas that challenge media narratives
- What are the biggest influences and barriers to Gen Z decision-making
Download the report by filling in the form below 👇