Measuring PR Return on Investment
As the lines between PR, marketing, customer services and sales continue to blur, it’s never been more important for PR professionals to accurately monitor and measure the success of their campaigns and activities.
Measuring PR Return on Invest, examines how the PR industry currently measures success, the challenges it faces in order to remain relevant and the various steps it now needs to take to provide greater transparency and accountability.
From Barcelone Principles to proper use of AVE, this essential guide lays down the law on measuring the success of PR campaigns to help you demonstrate the value of your work.
Our new tipsheet tells you how to:
- Evaluate the current PR industry metrics, from Advertising Value Equivalent (AVE) to the Barcelona Principles
- Tackle the main challenges when measuring the results and success of your PR activities
- Properly define objectives and Key Performance Indicators (KPIs) to effectively measure ROI
Download the tipsheet and find out how you can effectively measure ROI.